backtop


Print 83 comment(s) - last by Gungel.. on Jun 14 at 12:49 PM

Both Honda and Acura vehicles exported to the United States last year accounted for less than 6 percent of its 3.1 million sales worldwide

Honda was recently the first Japanese automaker to admit that it is losing money on exports from Japan to the United States.

According to Honda, both Honda and Acura vehicles exported to the United States last year accounted for less than 6 percent of its 3.1 million sales worldwide.

"Under the current exchange rate of 80 yen per dollar, our export business doesn't make any profit," said Fumihiko Ike, Honda CFO. "Definitely, the absolute number of exports to the United States will be decreasing.

Honda plans to cut shipments of some of its vehicles to the U.S. in an effort to offset these losses. However, the Japanese automaker's long-term goal is to move more production to North America, where it will also buy the parts and components needed for its vehicles.


Honda Fit

Currently, Honda builds 85 percent of the vehicles it sells here in North America, but the need to increase this number is significant. Honda keeps selling the exports -- such as the Fit, Insight and CR-Z hybrids -- despite losing money because it wants to retain customers in the U.S. However, producing vehicles in the U.S. and then selling them in the U.S. will be cheaper for Honda and will allow the automaker to avoid what happened last year -- a shortage.

In 2011, Honda didn't have enough cars over in the U.S. to sell, so continued shipping money-losing exports for the sake of keeping customers.

Honda's solution is to shift production of its Fit car to a plant that the automaker plans to open in Mexico in 2014.

According to Ike, Honda currently doesn't make any profit on Fits sent to the United States, and because it's not profitable for Honda, it's also not profitable for car dealers. But the company keeps selling it here because it's a great car for younger generations and it wants to hold on to these customers. Once the plant in Mexico is complete, the Fit should be profitable. But for now, this particular vehicle is much more profitable in Japan where there are government incentive programs for fuel-efficient vehicles.


Honda CR-Z Hybrid

Honda is also looking to shift hybrid vehicle production to North America within a few years. The automaker is already looking for local hybrid component suppliers that carry lithium ion batteries.

The need to shift hybrid production is also significant, considering combined sales of the Civic Hybrid, CR-Z hybrid and the Insight hybrid totaled 31,582 units last year.

Honda will also build the Acura NSX sports car with a hybrid drivetrain in Ohio within a three-year period.

"We are not just simply shifting assembly from Japan to the United States," said Ike. "Of course, we have to expand local procurement, otherwise it's not cost-effective."

Source: Automotive News



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Here's an idea...
By Reclaimer77 on 6/12/2012 12:50:43 PM , Rating: 0
It's enough for me too, but have you ever driven a turbo Subaru? I'm admittedly biased, hell, I'm just in LOVE. Turbo boxer engines run wild in my dreams lol. With bubbling and gurgling unequal length headers, of course :)

quote:
It'd be worth it just to see the grin on his face while looking in the rear view mirror :)


Good dad! When I think about all the kids these days who's first experience in a car is some cheesed out Prius or whatever...ugh. Shudder!


RE: Here's an idea...
By Brandon Hill (blog) on 6/12/2012 12:55:01 PM , Rating: 2
quote:
Good dad! When I think about all the kids these days who's first experience in a car is some cheesed out Prius or whatever...ugh. Shudder!


Speaking of which, this almost brings a tear to my eye :)

http://www.youtube.com/watch?v=ZQCFgJalNo4


RE: Here's an idea...
By FITCamaro on 6/12/2012 6:04:59 PM , Rating: 2
The only place Subaru has traditionally suffered is in fuel economy.


RE: Here's an idea...
By Reclaimer77 on 6/12/2012 6:27:51 PM , Rating: 2
LOL I can attest to that. AWD and boosted boxers are not the makings of good economy. But frankly, to hell with fuel economy sometimes :)


RE: Here's an idea...
By FITCamaro on 6/12/2012 10:02:48 PM , Rating: 2
Agreed. Their turbo motors + AWD are quite fun. ;)


RE: Here's an idea...
By Brandon Hill (blog) on 6/12/2012 6:32:52 PM , Rating: 2
And paint quality...


RE: Here's an idea...
By Reclaimer77 on 6/12/2012 7:45:40 PM , Rating: 2
Is it really that their paint is of less quality, or the fact that most of their cars are sold in high snow areas where salted roads slowly eat the cars away from the inside out?


RE: Here's an idea...
By Brandon Hill (blog) on 6/12/2012 10:38:33 PM , Rating: 2
Nah, it's the paint. Just like on my old Mazda 3s... you could look at that car funny and the paint would chip.


"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki