.xxx Operator Looks to Snag .adult, .porn, .sex Web Domains
June 11, 2012 5:05 PM
comment(s) - last by
ICM is doing this in order to hold its dominance in the adult sector of the Web
If .xxx wasn't enough to stir up Internet controversy, then ICM Registry's latest Web domain ideas surely will: .porn, .adult and .sex.
ICM Registry, which
operates the .xxx sponsored top-level domain (sTLD) registry
, is looking to snag a few more Web domains in the upcoming expansion of the Internet's generic top-level domains (gTLDs) in order to hold its dominance in the adult sector of the Web.
ICM may have some competitors for .sex, .adult and .porn though. There could be other applicants looking to possess the same Web domains, but ICM CEO Stuart Lawley said his company is ready to fight until the end for the three new domains.
"We've been very careful and responsible in what we did with .xxx, and we don't want someone to take over what we've done as the incumbent," said Lawley. "We're trying to produce clearly identified content that doesn't confuse consumers."
was first proposed in 2000 by ICM as a voluntary option for pornographic sites on the Internet. It faced strong criticism from many politicians and conservative groups, but was resubmitted in 2004. The Internet Corporation for Assigned Names and Numbers (ICANN) Board finally approved the sTLD on March 18, 2011, and it went into operation on April 15, 2011.
Companies then paid $200 to $300 for preregistered domain names (it's then about $100 a year for a .xxx site), and .xxx officially launched in December.
ICM took a lot of heat, but developed its own set of standards for such a domain, such as daily
malware scanning of its sites
, bans on illegal content like child pornography, and trademark dispute practices.
With such a firm handle on the Internet porn domain business, ICM wants to keep that position by purchasing .sex, .porn and .adult. Lawley said ICM isn't even doing it for money, but rather for protection.
"It's not a profit center for us -- it's more of a defensive block," said Lawley. "A lot of our customers have said they don't want these names to be created. But if they are -- and there's no guarantee they will be -- we feel we'd be a suitable custodian and do this in a responsible way."
Those with a .xxx site will be grandfathered into the .adult, .sex and .porn domains. So if a company owns a .xxx domain, they will automatically receive reserved .porn, .adult and .sex domains for their site as well -- for a fee. This prevents issues like cybersquatters, which
register domain names of large businesses like Coca-Cola and Apple
, for instance, before the actual companies have a chance to buy them
These large businesses are at the mercy of the cybersquatter who beat them to the punch, and the result could be a hefty ransom and legal battles.
MTV Networks, VH1, Comedy Central and Budget Travel preregistered at least one .xxx domain name to save themselves the trouble.
Those without a .xxx domain can also choose to only sign up for a .sex, .adult or .porn domain, but the fees will greater and they will have to pay for each separately. However, Lawley doesn't see many companies signing up for just a .sex domain, for example. He also believes only a fraction of the .xxx users will cross over to the .sex, .porn or .adult domains.
ICM will find out if it has any competitors for .sex, .adult or .porn on June 13, which is when the full list of applicants will be revealed. If there are other applicants looking to grab any of the three, ICM and that applicant can try to settle the dispute amongst themselves. If an agreement cannot be reached, the domain goes up for auction and could cost the winner an extravagant amount of money.
This article is over a month old, voting and posting comments is disabled
6/12/2012 3:44:05 AM
.munging .blumpkin .alaskan_spear_thrower
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
Symantec: Religious Websites More Likely to Infect Computers Than Porn Sites
May 4, 2012, 5:08 PM
Porn Industry, Large Companies "Hot and Bothered" Over .XXX Domain Launch
August 16, 2011, 10:16 AM
Facebook Will Force Android, iOS Users to Use Messenger App This Week
July 29, 2014, 11:26 AM
Amazon Launches 3D Printing Store
July 28, 2014, 1:00 PM
Google to Announce $1 Billion Twitch Purchase
July 25, 2014, 12:33 PM
Quick Note: European Central Bank Hacked, Personal Information Stolen
July 24, 2014, 5:20 PM
EU Privacy Watchdogs Meet with Google Over "Right to be Forgotten" Requests
July 24, 2014, 12:29 PM
Report: New UK Broadband Users Give Porn Filters the Shaft
July 23, 2014, 11:49 AM
Most Popular Articles
Kindle Fire Phone Review Roundup -- A Solid "Meh"
July 23, 2014, 2:09 PM
Ford Details ’15 F-150’s 325hp, 2.7L EcoBoost V6; Demonstrates 732-lb Weight Loss
July 22, 2014, 6:55 PM
Windows 9 Will Merge Windows, Windows Phone, Windows RT in 2015
July 23, 2014, 3:33 PM
Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014, 5:19 PM
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information