backtop


Print 21 comment(s) - last by Pirks.. on Jun 8 at 3:08 PM


The BlackBerry PlayBook  (Source: RIM)
RIM spares two less popular models -- the 32 and 64 GB PlayBooks inexplicably

Research in Motion, Ltd. (TSE:RIM) product has been beloved by a small set of fans, but has generally been considered a market dud.  A prelude to RIM's troubles in the smartphone market, the tablet was an expensive sales flop for RIM, despite repeated price cuts and an impressive operating system overhaul.

RIM originally offered 16 GB, 32 GB, and 64 GB models at identical prices to market leader Apple, Inc.'s (AAPL) iPad.  But customers seemed uninterested in a $500 USD entry price for a 7-inch tablet -- especially that 7-inch tablet.  The tablet earned mixed reviews from most major news publications, with many arguing that its downsides made in remarkably inferior to the iPad and Android tablets.

Now RIM has officially axed the 16 GB SKU, writing to Engadget:

RIM will no longer be making the 16 GB model of the BlackBerry PlayBook tablet. The 16 GB PlayBook will continue to be available for distributors and retailers while quantities last. We continue to remain committed to the tablet space and the 32 GB and 64 GB models of the BlackBerry PlayBook continue to be available from our distributors and retailers around the world.

There is more value for our customers in the higher capacity models (32 GB, 64 GB), and as such we have decided to focus our efforts here.

The 32 GB model now sells for $278.59 on Amazon.com, Inc.'s (AMZN) page, a 53 percent mark-down of the original asking price of $599.  The 64 GB model's price was slashed 57 percent from $699 to $299.98.
 
The 64 GB model ranked 39th in Amazon's tablets category, the 32 GB model ranked 46th, and the soon-to-be defunct 16 GB SKU ranked #9.  It's unclear why RIM would kill its most popular PlayBook SKU, rather than simply nailing the coffin shut on the device altogether.  
 
As it continues to wander aimlessly about the market, its tablet future appears murky at best.  Even if the company survives, it may be forced to simply abandon this high margin market for now.


Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: You really have to wonder...
By Pirks on 6/8/2012 3:08:47 PM , Rating: 2
Yeah, my plan to entertain myself reading your idiotic posts works 100%, keep posting BS like that son :)))


"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki