RIM Terminates Its Most Popular PlayBook SKU, Saves 32, 64 GB Models
June 7, 2012 4:03 PM
comment(s) - last by
The BlackBerry PlayBook
RIM spares two less popular models -- the 32 and 64 GB PlayBooks inexplicably
Research in Motion, Ltd. (
) product has been
beloved by a small set of fans
, but has generally been considered a
. A prelude to RIM's
troubles in the smartphone market
, the tablet was an
expensive sales flop
despite repeated price cuts
impressive operating system overhaul
RIM originally offered 16 GB, 32 GB, and 64 GB models at identical prices to market leader Apple, Inc.'s (
) iPad. But customers seemed uninterested in a $500 USD entry price for a 7-inch tablet -- especially
7-inch tablet. The tablet earned
mixed reviews from most major news publications
, with many arguing that its downsides made in remarkably inferior to the iPad and Android tablets.
Now RIM has officially axed the 16 GB SKU, writing to
RIM will no longer be making the 16 GB model of the BlackBerry PlayBook tablet. The 16 GB PlayBook will continue to be available for distributors and retailers while quantities last. We continue to remain committed to the tablet space and the 32 GB and 64 GB models of the BlackBerry PlayBook continue to be available from our distributors and retailers around the world.
There is more value for our customers in the higher capacity models (32 GB, 64 GB), and as such we have decided to focus our efforts here.
The 32 GB model now
sells for $278.59
on Amazon.com, Inc.'s (
) page, a 53 percent mark-down of the original asking price of $599. The 64 GB model's price was slashed 57 percent from $699
The 64 GB model ranked 39th in Amazon's tablets category, the 32 GB model ranked 46th, and the soon-to-be defunct 16 GB SKU ranked #9. It's unclear why RIM would kill its most popular PlayBook SKU, rather than simply nailing the coffin shut on the device altogether.
As it continues to wander aimlessly about the market, its tablet future appears murky at best. Even
if the company survives
, it may be forced to simply abandon this high margin market for now.
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RE: 32GB of memory
6/7/2012 5:54:33 PM
Some Apple drone rated me down for making Apple look bad by pointing out the truth. Hey I was making RIM look bad as well and my comment was aimed toward all manufs.
Well to make the Apple crowd feel better, let me just say that the original prices BBPB storage gaps were the same as Apple's. $100/step. So as I was saying, shame on Apple & RIM and anyone who perpetuates such stupidity by buying at such prices.
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