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Print 21 comment(s) - last by Pirks.. on Jun 8 at 3:08 PM


The BlackBerry PlayBook  (Source: RIM)
RIM spares two less popular models -- the 32 and 64 GB PlayBooks inexplicably

Research in Motion, Ltd. (TSE:RIM) product has been beloved by a small set of fans, but has generally been considered a market dud.  A prelude to RIM's troubles in the smartphone market, the tablet was an expensive sales flop for RIM, despite repeated price cuts and an impressive operating system overhaul.

RIM originally offered 16 GB, 32 GB, and 64 GB models at identical prices to market leader Apple, Inc.'s (AAPL) iPad.  But customers seemed uninterested in a $500 USD entry price for a 7-inch tablet -- especially that 7-inch tablet.  The tablet earned mixed reviews from most major news publications, with many arguing that its downsides made in remarkably inferior to the iPad and Android tablets.

Now RIM has officially axed the 16 GB SKU, writing to Engadget:

RIM will no longer be making the 16 GB model of the BlackBerry PlayBook tablet. The 16 GB PlayBook will continue to be available for distributors and retailers while quantities last. We continue to remain committed to the tablet space and the 32 GB and 64 GB models of the BlackBerry PlayBook continue to be available from our distributors and retailers around the world.

There is more value for our customers in the higher capacity models (32 GB, 64 GB), and as such we have decided to focus our efforts here.

The 32 GB model now sells for $278.59 on Amazon.com, Inc.'s (AMZN) page, a 53 percent mark-down of the original asking price of $599.  The 64 GB model's price was slashed 57 percent from $699 to $299.98.
 
The 64 GB model ranked 39th in Amazon's tablets category, the 32 GB model ranked 46th, and the soon-to-be defunct 16 GB SKU ranked #9.  It's unclear why RIM would kill its most popular PlayBook SKU, rather than simply nailing the coffin shut on the device altogether.  
 
As it continues to wander aimlessly about the market, its tablet future appears murky at best.  Even if the company survives, it may be forced to simply abandon this high margin market for now.


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RE: 32GB of memory
By retrospooty on 6/7/2012 5:41:10 PM , Rating: 3
The same reason floormats are an extra $500 when you buy a car. the options are designed to make profit.


RE: 32GB of memory
By kmmatney on 6/7/2012 5:57:44 PM , Rating: 2
I'm sure that's part of it, but I'm also sure they use higher quality memory in the tablets. Still doesn't justify the price difference.


RE: 32GB of memory
By Souka on 6/7/2012 7:33:12 PM , Rating: 2
What's a playbook? (just kidding)

I bet 99% of non-IT people surveyed on the street would have no idea.

:)


RE: 32GB of memory
By sprockkets on 6/7/2012 10:12:01 PM , Rating: 2
Ask pirks. It's something to do with "crapdroids", since he can't mention RIM without it.


RE: 32GB of memory
By retrospooty on 6/8/2012 11:03:12 AM , Rating: 2
It makes him feel better to use that word. It helps ease his small mind about the products he buys to insult others. This is clearly a mechanism to mentally overcome other "shortcomings" if you know what I mean.


RE: 32GB of memory
By Pirks on 6/8/2012 3:04:58 PM , Rating: 2
Your dumb trolling can't make Playbook worse, it's still the best 7" tablet out there, so keep trollin son :)))


RE: 32GB of memory
By The Raven on 6/7/2012 5:54:33 PM , Rating: 2
Some Apple drone rated me down for making Apple look bad by pointing out the truth. Hey I was making RIM look bad as well and my comment was aimed toward all manufs.

Well to make the Apple crowd feel better, let me just say that the original prices BBPB storage gaps were the same as Apple's. $100/step. So as I was saying, shame on Apple & RIM and anyone who perpetuates such stupidity by buying at such prices.


RE: 32GB of memory
By The Raven on 6/7/2012 6:04:02 PM , Rating: 2
Thank you for pointing out an example that is just as stupid.
I will attack anyone. Movie theatres, where you at? Inkjet manufacturers, step into the octagon.

When I go to watch movie, I want to pay $20 to watch the movie and $10 to eat the popcorn. (If that is what they cost the theatre.) I don't want to be charged $10 for the movie and $20 for the popcorn. Don't d!ck with me and drop the 99 cent crap. I am not a moron, don't treat me like one. I will take my bitter azz home and watch movies on my iPad/Playbook if I have to. And then again there is always piracy.


RE: 32GB of memory
By retrospooty on 6/7/2012 7:00:52 PM , Rating: 2
LOL... Cornextortion.

It is what it is though, the only solution is to date a woman with a big purse... Or just eat gummy bears. ;)


"Folks that want porn can buy an Android phone." -- Steve Jobs














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