Print 21 comment(s) - last by Pirks.. on Jun 8 at 3:08 PM

The BlackBerry PlayBook  (Source: RIM)
RIM spares two less popular models -- the 32 and 64 GB PlayBooks inexplicably

Research in Motion, Ltd. (TSE:RIM) product has been beloved by a small set of fans, but has generally been considered a market dud.  A prelude to RIM's troubles in the smartphone market, the tablet was an expensive sales flop for RIM, despite repeated price cuts and an impressive operating system overhaul.

RIM originally offered 16 GB, 32 GB, and 64 GB models at identical prices to market leader Apple, Inc.'s (AAPL) iPad.  But customers seemed uninterested in a $500 USD entry price for a 7-inch tablet -- especially that 7-inch tablet.  The tablet earned mixed reviews from most major news publications, with many arguing that its downsides made in remarkably inferior to the iPad and Android tablets.

Now RIM has officially axed the 16 GB SKU, writing to Engadget:

RIM will no longer be making the 16 GB model of the BlackBerry PlayBook tablet. The 16 GB PlayBook will continue to be available for distributors and retailers while quantities last. We continue to remain committed to the tablet space and the 32 GB and 64 GB models of the BlackBerry PlayBook continue to be available from our distributors and retailers around the world.

There is more value for our customers in the higher capacity models (32 GB, 64 GB), and as such we have decided to focus our efforts here.

The 32 GB model now sells for $278.59 on, Inc.'s (AMZN) page, a 53 percent mark-down of the original asking price of $599.  The 64 GB model's price was slashed 57 percent from $699 to $299.98.
The 64 GB model ranked 39th in Amazon's tablets category, the 32 GB model ranked 46th, and the soon-to-be defunct 16 GB SKU ranked #9.  It's unclear why RIM would kill its most popular PlayBook SKU, rather than simply nailing the coffin shut on the device altogether.  
As it continues to wander aimlessly about the market, its tablet future appears murky at best.  Even if the company survives, it may be forced to simply abandon this high margin market for now.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

32GB of memory
By The Raven on 6/7/2012 5:27:06 PM , Rating: 4
What is going on with these companies? Apple included. I mean I just bought a 32 GB microSD card for 20 bucks. How is it possible that they can charge this much for a 32GB extra. People are stupid I know but they are just throwing their money away. I smell another bubble. Apple of course doesn't offer expansion on anything so you have little choice if you want an iPad. But that is a surprise to no one.

16->32=16gb for $100
32->64=32gb for $100

16->32=16gb for $50
32->64=32gb for $50

Again I paid $20 for the cards I got. Nice Sandisk crap too. I'd say $25 is a more regular price. They get better deals than me so what gives? And more importantly what gives with morons who pay Apple the prices I cite for so little. I mean even if I wanted an iPad with 64gb I would never buy one at that price just because of the lack of value.

RE: 32GB of memory
By retrospooty on 6/7/2012 5:41:10 PM , Rating: 3
The same reason floormats are an extra $500 when you buy a car. the options are designed to make profit.

RE: 32GB of memory
By kmmatney on 6/7/2012 5:57:44 PM , Rating: 2
I'm sure that's part of it, but I'm also sure they use higher quality memory in the tablets. Still doesn't justify the price difference.

RE: 32GB of memory
By Souka on 6/7/2012 7:33:12 PM , Rating: 2
What's a playbook? (just kidding)

I bet 99% of non-IT people surveyed on the street would have no idea.


RE: 32GB of memory
By sprockkets on 6/7/2012 10:12:01 PM , Rating: 2
Ask pirks. It's something to do with "crapdroids", since he can't mention RIM without it.

RE: 32GB of memory
By retrospooty on 6/8/2012 11:03:12 AM , Rating: 2
It makes him feel better to use that word. It helps ease his small mind about the products he buys to insult others. This is clearly a mechanism to mentally overcome other "shortcomings" if you know what I mean.

RE: 32GB of memory
By Pirks on 6/8/2012 3:04:58 PM , Rating: 2
Your dumb trolling can't make Playbook worse, it's still the best 7" tablet out there, so keep trollin son :)))

RE: 32GB of memory
By The Raven on 6/7/2012 5:54:33 PM , Rating: 2
Some Apple drone rated me down for making Apple look bad by pointing out the truth. Hey I was making RIM look bad as well and my comment was aimed toward all manufs.

Well to make the Apple crowd feel better, let me just say that the original prices BBPB storage gaps were the same as Apple's. $100/step. So as I was saying, shame on Apple & RIM and anyone who perpetuates such stupidity by buying at such prices.

RE: 32GB of memory
By The Raven on 6/7/2012 6:04:02 PM , Rating: 2
Thank you for pointing out an example that is just as stupid.
I will attack anyone. Movie theatres, where you at? Inkjet manufacturers, step into the octagon.

When I go to watch movie, I want to pay $20 to watch the movie and $10 to eat the popcorn. (If that is what they cost the theatre.) I don't want to be charged $10 for the movie and $20 for the popcorn. Don't d!ck with me and drop the 99 cent crap. I am not a moron, don't treat me like one. I will take my bitter azz home and watch movies on my iPad/Playbook if I have to. And then again there is always piracy.

RE: 32GB of memory
By retrospooty on 6/7/2012 7:00:52 PM , Rating: 2
LOL... Cornextortion.

It is what it is though, the only solution is to date a woman with a big purse... Or just eat gummy bears. ;)

RE: 32GB of memory
By ritualm on 6/7/2012 7:25:39 PM , Rating: 2
Many microSD cards, especially the ones with higher Class numbers i.e. Class 10, are designed for sequential read/write. It's great for cameras because they deal with high file sizes most of the time and it's mostly sequential. Put them inside a smartphone/tablet and it's going to choke as a system drive due to very weak random performance.

Internal NAND is always going to be faster, more reliable and more responsive than the absolute best microSD can offer.

RE: 32GB of memory
By The Raven on 6/8/2012 1:04:06 PM , Rating: 2
Yeah I know, but for the guy who buys a 64gb iPad or Playbook, he just needs more class 2 room to store crap on. For the same reason that you have a hard drive in a desktop. But since neither of these manufs include a microSD port, we have no choice but to pay out the wazoo or not buy at all. And I'm not buying.

"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki