RIM Terminates Its Most Popular PlayBook SKU, Saves 32, 64 GB Models
June 7, 2012 4:03 PM
comment(s) - last by
The BlackBerry PlayBook
RIM spares two less popular models -- the 32 and 64 GB PlayBooks inexplicably
Research in Motion, Ltd. (
) product has been
beloved by a small set of fans
, but has generally been considered a
. A prelude to RIM's
troubles in the smartphone market
, the tablet was an
expensive sales flop
despite repeated price cuts
impressive operating system overhaul
RIM originally offered 16 GB, 32 GB, and 64 GB models at identical prices to market leader Apple, Inc.'s (
) iPad. But customers seemed uninterested in a $500 USD entry price for a 7-inch tablet -- especially
7-inch tablet. The tablet earned
mixed reviews from most major news publications
, with many arguing that its downsides made in remarkably inferior to the iPad and Android tablets.
Now RIM has officially axed the 16 GB SKU, writing to
RIM will no longer be making the 16 GB model of the BlackBerry PlayBook tablet. The 16 GB PlayBook will continue to be available for distributors and retailers while quantities last. We continue to remain committed to the tablet space and the 32 GB and 64 GB models of the BlackBerry PlayBook continue to be available from our distributors and retailers around the world.
There is more value for our customers in the higher capacity models (32 GB, 64 GB), and as such we have decided to focus our efforts here.
The 32 GB model now
sells for $278.59
on Amazon.com, Inc.'s (
) page, a 53 percent mark-down of the original asking price of $599. The 64 GB model's price was slashed 57 percent from $699
The 64 GB model ranked 39th in Amazon's tablets category, the 32 GB model ranked 46th, and the soon-to-be defunct 16 GB SKU ranked #9. It's unclear why RIM would kill its most popular PlayBook SKU, rather than simply nailing the coffin shut on the device altogether.
As it continues to wander aimlessly about the market, its tablet future appears murky at best. Even
if the company survives
, it may be forced to simply abandon this high margin market for now.
This article is over a month old, voting and posting comments is disabled
6/7/2012 4:51:05 PM
lol, good one.
But am I missing something here? They axed the smaller capacity but not the smaller price right? Isn't this saying that the 32gb model is the same price if not lower than the 16? The 16 gb is obviously more popular because of the lower price, right?
"And boy have we patented it!" -- Steve Jobs, Macworld 2007
Unsold BlackBerries Pile Up, Layoffs Near, But RIM CEO Claims All is Well
May 30, 2012, 10:05 AM
"Country" Rapper Aims to Buy RIM; BlackBerries Still Poking Around in D.C.
April 5, 2012, 11:48 AM
PlayBook OS 2.0 Drops For Lucky RIM Fans
February 21, 2012, 10:40 AM
Quick Note: PlayBook 2.0 Calendar, "Bridge" Smartphone Control Demoed
February 7, 2012, 4:33 PM
RIM Claims It Can't Find an LTE Chipset, Delays BB10 Half a Year
December 16, 2011, 11:22 AM
Apple and Samsung See Virtual Tie in Q3 U.S. Sales, Nokia Seizes Fourth
December 5, 2013, 8:00 PM
AT&T Goes After T-Mobile with Reduced Off-Contract Prices, New Base Rates
December 5, 2013, 11:28 AM
MSI Unveils 3K Resolution GT60 Gaming, Workstation Notebooks
December 5, 2013, 11:00 AM
No iPhone for Obama Due to Security Concerns
December 5, 2013, 9:57 AM
New Reversible "Type-C" USB Plug Coming in Mid-2014
December 4, 2013, 10:38 AM
IDC Reports PC Shipments Will Decline by Double Digits in 2013
December 4, 2013, 10:18 AM
Most Popular Articles
NSA Snares Americans' Porn Viewing Histories in Effort to Target Muslims
December 1, 2013, 9:00 PM
Coalition of 20+ Tech Firms Backs MRAM as Potential DRAM, NAND Replacement
November 29, 2013, 11:59 PM
Dow Chemical to NYC City Council: You Don't Even Know What Styrofoam is!
December 2, 2013, 8:30 PM
Fed Up With Cheating OEMs, Microsoft Trolls Chromebooks in New Ad
November 27, 2013, 4:09 PM
OCZ Goes Bankrupt, SSD Assets are Targeted by Toshiba
December 1, 2013, 9:58 PM
Latest Blog Posts
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
U.S. Army Developing Cyber, Electronic War Arsenal
Oct 31, 2013, 4:49 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information