Apple Looks to Kill Samsung's Galaxy S III and the Rest of Its Family
June 7, 2012 2:08 PM
comment(s) - last by
Apple requested a ban on all of Samsung's Android smartphone lineup in U.S. federal court
In the U.S. and worldwide only one smartphone manufacturer is offering Apple, Inc. (
) a true challenge in market share. In fact, that company is
actually beating Apple in unit sales
trailing far behind it in profit
. That company is Samsung Electronics Comp., Ltd. (
I. Gotta Ban 'em All
If Samsung was gone Apple might have what it's dreamed of ever since it first launched its iPhone -- a monopoly market share in this lucrative market. Apple's hopes to achieve that goal rest on its plea to the U.S. government to ban Samsung's entire smartphone lineup, the Galaxy phones.
The Galaxy S III
is set to launch
June 21 on all four of America's top carriers
, priced at $199 USD. But Apple is intent on disrupting this summer blockbuster, aiming for a speedy ban.
The Samsung Galaxy S III
Samsung says Apple's claims are anticompetitive junk litigation, vowing, "[We will] demonstrate to the court that the Galaxy S III is innovative and distinctive."
Apple filed the following request to ban Samsung's flagship phone in
Northern District of California
-- a San Francisco federal court -- late Tuesday. The filing comes a couple weeks after
court-ordered settlement talks
12-06-05 Apple Motion on Galaxy S III
Apple has already filed for bans on the other popular Galaxy smartphones, such as the
Galaxy S II
the Galaxy Nexus
II. Apple Will Have to Compete With New Samsung Flagship Phone
The Cupertino gadget maker is reportedly preparing
a larger size iPhone
for a July launch, although no details have been officially discussed. Sources close to the companies indicate that Apple is concerned that by beating it to launch, Samsung's Galaxy S III will get a jump on it in sales.
Apple is reportedly fearful of allowing the Galaxy S III to beat its sixth generation iPhone to the U.S. market this summer. [Image Source: Double DT]
Apple's quest to destroy Samsung's smartphone market share via lawsuits began in April 2011, when Apple called Samsung's original Galaxy smartphone
a "copycat" of the iPhone
. Samsung has since
in numerous jurisdictions.
Now as the suit nears completion, the effect on the company's relationship will likely be chilling. In 2011 the pair did $8B USD in business. Apple's payments to Samsung are expected to rise to $12B USD in 2012. Samsung's
biggest display customer
is Apple and the South Korea-based electronics conglomerate also makes the
chip "brains" for every iPad and iPhone
sold at its plant in Texas.
While Apple stands a shot at its efforts to gain a court-enforced monopoly in the U.S., overseas it has been unable to prevent Samsung's flagship phone from watching. Approximately 300 Asian and European carriers launched the smartphone on May 29.
For Apple the U.S. is the final battlefield. The preliminary injunction hearing will be held today, at which point Apple will see whether it scores a big win or sees its dreams of hegemony slip through its fingers.
III. The Patents in Question
In its request for a preliminary injunction Apple cites two patents which it says Samsung's other Android 4.0 Ice Cream Sandwich smartphone, the Galaxy Nexus also infringes --
U.S. Patent No. 8,086,604
(a patent on "unified search") and
U.S. Patent No. 5,946,647
(the "data tapping" patent on "linked structures").
The data tapping patent allowed Apple to
ban Android smartphone maker HTC
) shipments temporarily. Google Inc. (
) has since
implemented a workaround
. To Apple's dismay
U.S. Customs and Border Patrol
checkpoints cleared HTC handsets with the fix on them late last month,
lifting the ban
. But HTC is a small fish in the U.S. market -- Samsung is much more attractive game.
HTC phones were banned for the data tapping patent, but have since been freed.
[Image Source: Asa Mathat/All Things D]
The patent's enforcement is slightly controversial as it covers essentially a hyperlinking processing, describing the invention in a personal computer context. Some question the patent's applicability to the smartphone realm and Apple's decision to "park" on this intellectual property real estate for a decade before looking to leverage it in a new market.
Samsung's attorney says that Apple's decision to tack on a request for a ban on the Galaxy S III violates the
U.S. International Trade Commission
's process, and that Apple must file a new preliminary injunction because it's amendment came too late.
The company writes, "If Apple wishes to seek an injunction against the Galaxy S III, the Court should require Apple to file a new motion and allow the parties to develop a full factual record on all four factors. Accordingly, the Court should reject Apple’s motion to amend its current notice of motion for a preliminary injunction."
We will keep you updated on what the court decides.
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RE: Just remember, fair play
6/7/2012 5:05:24 PM
Samsung is no innocent little girl either. They are known for their propensity to reverse engineer competing products, they are cut-throat and have sometimes questionable business ethics as well (such as filing counter-patents for the same technology in countries where the original patent owner did not bother to file).
Nevertheless, I think this is becoming ridiculous and Apple is pretty much looking foolish here, they are pissing their pants that Samsung is eating their lunch, so they bring out the guns...
"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
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