Dell Executive Takes Jab at iPad, Says it Isn't for Business
June 6, 2012 11:00 AM
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Dell's Joe Kremer
Exec hinted at Apple's iPad tablet as being more of a pretty toy rather than a functional device for businesses
Joe Kremer, Dell Australia managing director, attended a media and analyst briefing in Sydney yesterday where he hinted at Apple's iPad tablet as being
more of a pretty toy
rather than a functional device for businesses.
"People might be attracted to some of these shiny devices, but technology departments can't afford to support them," said Kremer. "If you are giving a presentation and something fails on the software side, it might take four days to get it up and running again. I don't think this race has been run yet."
Kremer is referring to the tablet race, of course. Apple's iPad, which launched in 2010, has dominated the tablet market since its arrival. Others have tried to compete, but either failed or fell way short of Apple's capabilities.
Currently, Apple's iPad accounts for about three quarters of all tablet sales. It's even the tablet of choice for businesses. Many have tried to put a dent in Apple's tablet sales, including Hewlett-Packard's TouchPad. The TouchPad was axed only six weeks after launch, and Research-In-Motion's PlayBook is barely a blimp on the tablet sales radar.
Samsung is the closest thing to an iPad competitor
with its Galaxy Tab, but again, it's not nearly enough to budge the Cupertino giant. Amazon's Kindle Fire, which saw huge success in late 2011, can't even seem to touch the iPad. The Fire's sales have dropped 80 percent in the first three months of 2012.
However, Kremer and other PC executives see
as a potential new beginning. Many businesses use desktop and notebook PCs, and with a Windows 8 tablet, all of these can be tied together for a more convenient work experience. Many have high hopes that Windows 8 will allow other tablet makers to take a hit at Apple's market share.
This may not be the case, though. There have been many complaints geared toward
Microsoft's Metro UI
in Windows 8, saying that the user interface is great for regular consumers, but not so much for business. A recent report noted that Microsoft is ripping out huge parts of legacy code that allowed third-party app developers to re-enable the Start Menu and Start Button, which was a staple in Microsoft's traditional Windows operating systems. Microsoft is also planning to disallow users from directly booting to the desktop. Instead, they'll be redirected to the Metro UI graphical environment.
With Microsoft's Metro UI geared more toward consumers who want entertainment more than anything else, Windows 8 may not be the life saver that Kremer and other PC companies hope for.
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Specific use cases
6/6/2012 1:46:08 PM
For the guy who needs to write code/manipulate PowerPoint/Excel? No, the iPad's not suited for that. But for the executive who has 5-10 meetings a day, rarely all in the same room? It's a godsend. Executive tasks:
- reading PowerPoints/PDFs/Word
- looking at web-based reporting
In this scenario, the iPad can do all of those things, have 2-3x the battery life of one of those tiny Thinkpads or HP Elites, and be easier to carry from conference room to conference room - especially when the notebook would need a power adapter.
Is the iPad perfect for this role? No, not really. I'm sure better Outlook/Office integration would be great - as far as I know, you can't edit ppt, doc, or xls documents on the fly until Office for iOS comes out. Citrix is supported on iOS, but I can't imagine the interface being any good - I can imagine a remote desktop into a SAS environment on multitouch, for example.
That said, I think this executive is just saying this is just Dell admitting they don't have a better product for this segment.
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