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The details regarding how much Google spent on its Meebo purchase are unclear at this point

In an attempt to increase Google+'s activity, Google is acquiring social networking company Meebo for a reported $100 million USD.

Other specific details regarding the acquisition are unclear at this point, but the announcement of the acquisition was made Monday.

"We are always looking for better ways to help users share content and connect with others across the Web, just as they do in real life," said Google in a statement. "With the Meebo team's expertise in social publisher tools, we believe they will be a great fit with the Google Plus team."

Google launched its social network Google+ as an invite-only service back in July 2011. Many believed the new site would challenge Facebook, which long held the title as king of the social networks (and still does).

Google+ grew quickly, obtaining 20 million visitors by late July. The social network was opened up to everyone in September 2011, and today, Google+ has 170 million users total. However, growth isn't really the issue for Google; rather, the amount of user activity seems to be troubling the search giant.

In October 2011, Google+ Vice President of Product Bradley Horowitz discussed Google+'s reception and activity. Many said that the hype for Google+ died off quickly, and people resumed their Facebook/Twitter-related digital lives. But Horowitz said Google+ wasn't meant to be a Facebook or Twitter rival, just a better Google experience. In addition, he mentioned that two-thirds of the activity on Google+ was private sharing, which is apparently why the site seemed like a ghost town.

Google has since made plenty of advertisements for its social network and tried harder to draw people to it when logging in to their Gmail accounts. Now, Google is taking the next step and purchasing Silicon Valley-based Meebo in an effort to make Google+ a powerful social network with as much activity as Facebook, which has over 900 million active users.

"Together with Google, we're super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike," said Meebo in a blog post.

Meebo currently has an audience of over 100 million users in the U.S.

Sources: San Francisco Chronicle, AllThingsD

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What on earth is Meebo?
By MZperX on 6/5/2012 12:15:47 PM , Rating: 2
Maybe I'm just way too isolated from the buzzing world of internet based companies but I had never heard of Meebo before. Clearly the article is written with the assumption that any reader will be intimately familiar with this entity, since the only descriptive words I could find are "social networking company Meebo". Not very helpful. I suggest at least one paragraph to be dedicated to what the h3ll this company does/did, so as to clue in the uninitiated among us (myself included). I know I could Google it, but I read articles on DT to find out this stuff. Why should I go elsewhere for basic information that is essential to the news being conveyed? If the author doesn't bother to introduce the company, how can the reader get an idea about what this acquisition adds to Google?

RE: What on earth is Meebo?
By Reclaimer77 on 6/5/2012 12:34:22 PM , Rating: 2
Meebo is just an web-based IMS emulator that lets you chat with people on AIM, Windows Live, etc etc without having to install their clients.

I agree though, a quick blurb should have been in the article.

"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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