Google Acquires Meebo for a Reported $100M to Boost Google+
June 5, 2012 9:28 AM
The details regarding how much Google spent on its Meebo purchase are unclear at this point
In an attempt to increase
, Google is acquiring social networking company Meebo for a reported $100 million USD.
Other specific details regarding the acquisition are unclear at this point, but the announcement of the acquisition was made Monday.
"We are always looking for better ways to help users share content and connect with others across the Web, just as they do in real life," said Google in a statement. "With the Meebo team's expertise in social publisher tools, we believe they will be a great fit with the Google Plus team."
Google launched its social network Google+ as an invite-only service back in July 2011. Many believed the new site would challenge Facebook, which long held the title as king of the social networks (and still does).
Google+ grew quickly, obtaining
20 million visitors
by late July. The social network was
opened up to everyone
in September 2011, and today, Google+ has 170 million users total. However, growth isn't really the issue for Google; rather, the amount of user activity seems to be troubling the search giant.
In October 2011, Google+ Vice President of Product Bradley Horowitz discussed Google+'s reception and activity. Many said that the hype for Google+ died off quickly, and people resumed their Facebook/Twitter-related digital lives. But Horowitz said Google+ wasn't meant to be a Facebook or Twitter rival, just a better Google experience. In addition, he mentioned that two-thirds of the
activity on Google+
was private sharing, which is apparently why the site seemed like a ghost town.
Google has since made plenty of advertisements for its social network and tried harder to draw people to it when logging in to their Gmail accounts. Now, Google is taking the next step and purchasing Silicon Valley-based Meebo in an effort to make Google+ a powerful social network with as much activity as Facebook, which has over 900 million active users.
"Together with Google, we're super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike," said Meebo in a blog post.
Meebo currently has an audience of over 100 million users in the U.S.
San Francisco Chronicle
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