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  (Source: xombit.com)
The details regarding how much Google spent on its Meebo purchase are unclear at this point

In an attempt to increase Google+'s activity, Google is acquiring social networking company Meebo for a reported $100 million USD.

Other specific details regarding the acquisition are unclear at this point, but the announcement of the acquisition was made Monday.

"We are always looking for better ways to help users share content and connect with others across the Web, just as they do in real life," said Google in a statement. "With the Meebo team's expertise in social publisher tools, we believe they will be a great fit with the Google Plus team."

Google launched its social network Google+ as an invite-only service back in July 2011. Many believed the new site would challenge Facebook, which long held the title as king of the social networks (and still does).

Google+ grew quickly, obtaining 20 million visitors by late July. The social network was opened up to everyone in September 2011, and today, Google+ has 170 million users total. However, growth isn't really the issue for Google; rather, the amount of user activity seems to be troubling the search giant.

In October 2011, Google+ Vice President of Product Bradley Horowitz discussed Google+'s reception and activity. Many said that the hype for Google+ died off quickly, and people resumed their Facebook/Twitter-related digital lives. But Horowitz said Google+ wasn't meant to be a Facebook or Twitter rival, just a better Google experience. In addition, he mentioned that two-thirds of the activity on Google+ was private sharing, which is apparently why the site seemed like a ghost town.

Google has since made plenty of advertisements for its social network and tried harder to draw people to it when logging in to their Gmail accounts. Now, Google is taking the next step and purchasing Silicon Valley-based Meebo in an effort to make Google+ a powerful social network with as much activity as Facebook, which has over 900 million active users.

"Together with Google, we're super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike," said Meebo in a blog post.

Meebo currently has an audience of over 100 million users in the U.S.

Sources: San Francisco Chronicle, AllThingsD



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IMO..
By One43637 on 6/5/2012 11:54:39 AM , Rating: 2
Google lost momentum with Google+. It had the hype, it combined the social aspects of FB and Twitter, but they botched it.

There was a period of time when they were removing company and celebrity accounts early on, because they weren't ready. I'm not sure if they weren't ready for the flood of users that the subset would bring, but it really killed the hype and momentum of the service.




RE: IMO..
By WalksTheWalk on 6/5/2012 12:22:51 PM , Rating: 2
Google+ had some roll out issues because the uptake was so fast. It's been a great system for quite a while now. It's my understanding there are around 120 million users on Google+ as of now. You just need to add some people with common interests to your Google+ circles and it's very engaging.

I use Facebook mainly for connecting with the people I know and use Google+ mainly for connecting with people I don't know, but have common interests with. The two systems can be used similarly, but they both have their strengths and weaknesses.


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