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The details regarding how much Google spent on its Meebo purchase are unclear at this point

In an attempt to increase Google+'s activity, Google is acquiring social networking company Meebo for a reported $100 million USD.

Other specific details regarding the acquisition are unclear at this point, but the announcement of the acquisition was made Monday.

"We are always looking for better ways to help users share content and connect with others across the Web, just as they do in real life," said Google in a statement. "With the Meebo team's expertise in social publisher tools, we believe they will be a great fit with the Google Plus team."

Google launched its social network Google+ as an invite-only service back in July 2011. Many believed the new site would challenge Facebook, which long held the title as king of the social networks (and still does).

Google+ grew quickly, obtaining 20 million visitors by late July. The social network was opened up to everyone in September 2011, and today, Google+ has 170 million users total. However, growth isn't really the issue for Google; rather, the amount of user activity seems to be troubling the search giant.

In October 2011, Google+ Vice President of Product Bradley Horowitz discussed Google+'s reception and activity. Many said that the hype for Google+ died off quickly, and people resumed their Facebook/Twitter-related digital lives. But Horowitz said Google+ wasn't meant to be a Facebook or Twitter rival, just a better Google experience. In addition, he mentioned that two-thirds of the activity on Google+ was private sharing, which is apparently why the site seemed like a ghost town.

Google has since made plenty of advertisements for its social network and tried harder to draw people to it when logging in to their Gmail accounts. Now, Google is taking the next step and purchasing Silicon Valley-based Meebo in an effort to make Google+ a powerful social network with as much activity as Facebook, which has over 900 million active users.

"Together with Google, we're super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike," said Meebo in a blog post.

Meebo currently has an audience of over 100 million users in the U.S.

Sources: San Francisco Chronicle, AllThingsD

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rather than learn....
By talikarni on 6/5/2012 11:42:45 AM , Rating: 2
The reason FB seems so busy is so many people are completely unaware their settings are set to Public... and since G+ makes it easy to keep information private, people are taking advantage of that... but Google, rather than learn from the fact that when given the choice most people prefer to keep things private, they are trying to find ways to get people to "open up".
Its sad really, finally there is a way for people to keep things to themselves and close circles as they prefer, and Google wants everyone to see the drama queen rants publicly.
I use G+ for a few contacts and FB to keep in touch with only a few family members but otherwise I don't really do much with the social media. They are like "people advertisements", showing the world just how dumb the general public really is, flooding us with junk both publicly and privately.

RE: rather than learn....
By haukionkannel on 6/5/2012 5:04:36 PM , Rating: 2
Yep! I like Google+ just because I can chose who sees and what very presively...

"Folks that want porn can buy an Android phone." -- Steve Jobs
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