Acer Criticizes Windows 8 on ARM, Says It's Sticking With Intel for Now
June 4, 2012 1:42 PM
comment(s) - last by
(Source: Notebook Check)
Acer isn't looking to join its rivals at the ARM party
With rivals like ASUSTek Computer, Inc. (
previewing sleek ARM-powered Windows 8 RT tablets/laptops/hybrids
in Taiwan, some have been taking note that Acer, Inc.'s (
Windows 8 product line
is devoid of
any ARM-processor models
Acer chairman Zhentang "J.T." Wang told reporters Monday that the absence is no mere coincidence. He commented, "According to engineer studies, unless we go into ARM 64-bit, otherwise performance is still not so great. ARM is a newcomer, young and attractive but it takes some time."
Part of Acer's decision is also based on timing.
Windows 8 RT
products are expected to be a relative rarity for holiday 2012, coming in earnest in Q1 2013. By contrast Windows 8 x86 devices including tablets, laptops, hybrids, and desktops, will begin shipping in August, reaching volume by September.
While Acer is lending its support to ARM critics and skeptics, it's completely
join in the criticism-fest
regarding Microsoft Corp.'s (
more touch-centric Windows 8
. States Mr. Wang, "I have never been so supportive to Microsoft. We have a good opportunity to grow again after the Windows 8 launch. Acer is fully committed to deliver a full line of Windows 8 products."
Acer's J.T. Wang is a big fan of Intel chips -- ARM, not so much. [Image Source: Komplett]
Acer and others are almost salivating at the prospect of premium-priced tablets, hybrids, and Ultrabooks using Intel Corp.'s (
and Atom chip designs. Part of the appeal is that Windows devices are expected to hit the kinds of price points only Apple, Inc. (
) used to occupy.
by the netbook craze and its subsequent collapse, Acer's has transformed its lineup showing off sleek Windows 8 devices with Apple-like case-aesthetics. Acer's slides point to a $1,000 USD target price for its Ultrabooks and $1,800 USD price point for its hybrid tablet/laptops.
The only troubling news from Acer is that it dropped its Ultrabook outlook from 15-25 percent of its shipments, to only 12-25 percent. Whether that forecast is indicative of drooping demand remains to be seen.
One danger Acer faces is being undercut by
rivals like Hewlett Packard
, Comp. (
) who are willing to sell ultrathins at $600 USD or lower, powered by ARM Holdings plc (
) cores or by Advanced Micro Devices, Inc. (
accelerated processing units
This article is over a month old, voting and posting comments is disabled
RE: $1800 for a hybrid? What are they smoking???
6/5/2012 12:55:15 PM
The success or failure of Windows 8 will be tightly tied to what their closest partners (of which Acer is one) do with it. Acer's failure reflects badly on Microsoft.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
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