Acer Criticizes Windows 8 on ARM, Says It's Sticking With Intel for Now
June 4, 2012 1:42 PM
comment(s) - last by
(Source: Notebook Check)
Acer isn't looking to join its rivals at the ARM party
With rivals like ASUSTek Computer, Inc. (
previewing sleek ARM-powered Windows 8 RT tablets/laptops/hybrids
in Taiwan, some have been taking note that Acer, Inc.'s (
Windows 8 product line
is devoid of
any ARM-processor models
Acer chairman Zhentang "J.T." Wang told reporters Monday that the absence is no mere coincidence. He commented, "According to engineer studies, unless we go into ARM 64-bit, otherwise performance is still not so great. ARM is a newcomer, young and attractive but it takes some time."
Part of Acer's decision is also based on timing.
Windows 8 RT
products are expected to be a relative rarity for holiday 2012, coming in earnest in Q1 2013. By contrast Windows 8 x86 devices including tablets, laptops, hybrids, and desktops, will begin shipping in August, reaching volume by September.
While Acer is lending its support to ARM critics and skeptics, it's completely
join in the criticism-fest
regarding Microsoft Corp.'s (
more touch-centric Windows 8
. States Mr. Wang, "I have never been so supportive to Microsoft. We have a good opportunity to grow again after the Windows 8 launch. Acer is fully committed to deliver a full line of Windows 8 products."
Acer's J.T. Wang is a big fan of Intel chips -- ARM, not so much. [Image Source: Komplett]
Acer and others are almost salivating at the prospect of premium-priced tablets, hybrids, and Ultrabooks using Intel Corp.'s (
and Atom chip designs. Part of the appeal is that Windows devices are expected to hit the kinds of price points only Apple, Inc. (
) used to occupy.
by the netbook craze and its subsequent collapse, Acer's has transformed its lineup showing off sleek Windows 8 devices with Apple-like case-aesthetics. Acer's slides point to a $1,000 USD target price for its Ultrabooks and $1,800 USD price point for its hybrid tablet/laptops.
The only troubling news from Acer is that it dropped its Ultrabook outlook from 15-25 percent of its shipments, to only 12-25 percent. Whether that forecast is indicative of drooping demand remains to be seen.
One danger Acer faces is being undercut by
rivals like Hewlett Packard
, Comp. (
) who are willing to sell ultrathins at $600 USD or lower, powered by ARM Holdings plc (
) cores or by Advanced Micro Devices, Inc. (
accelerated processing units
This article is over a month old, voting and posting comments is disabled
RE: $1800 for a hybrid? What are they smoking???
6/5/2012 12:27:35 PM
That theory is great for us techies. But for the majority of the market, they likely don't have the inclination, wherewithal, and sometimes resources to construct a basic network with a server, tablet and keyboard (all separate devices).
I'm not an Apple troll- but I must admit, Apple's strength is in its ability to hit all the points that the typical end user sees and integrate it well. An end user who doesn't see a server and can't show it off to their firends, let alone explain what they did or even set it up in the first place, is meaningless to the user.
However, if a user can show his friends his tablet, and then show off the dock with all the connectivity features, and it works outside of his home (do you think a user wants to set up VPN to their home server, really?) and it looks good while accomplishing all that, then you've got the users attention.
Sadly, this is why the cafe up the street from my house is littered with MacBooks/iDevices versus more feature rich/capable alternatives.
"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov
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