RIM Wins Court Approval to Continue Using BBM Name
June 1, 2012 9:39 AM
comment(s) - last by
RIM BBM name lives on
RIM's stock is tanking and the company is losing customers in droves to smartphones running Android and iOS. Layoffs and losses are on the horizon and its smartphone inventory is
, but RIM has at least one bright spot this week to point to as a win.
RIM has been in a trademark lawsuit against the company called BBM Canada over the “BBM” acronym RIM has long used for its BlackBerry Messenger service.
BBM Canada is broadcast industry group that has held the
for over 60 years. RIM won the case insofar as it has been allowed to continue using the BBM acronym despite the fact that the other company holds the trademark.
The loss of the BBM trademark could have been very bad had the case gone the other way for RIM. BBM is one of the most popular features of all BlackBerry smartphones and one of the most commonly used with about 50 million users globally.
RIM argued in court that it and BBM Canada were operating in clearly different businesses; therefore there would be no confusion with consumers between the two. The court agreed with RIM and allowed the company to continue using the BBM acronym.
“We are pleased that the Federal Court of Canada sided with RIM and confirmed that RIM’s use of BBM does not infringe the trademark rights of BBM Canada as they had alleged,” RIM spokeswoman Tenille Kennedy said in a statement following the court ruling on Wednesday.
BBM Canada CEO Jim MacLeod has said that he isn't sure at this point if his company will appeal the ruling. MacLeod says that the overlapping use of BBM has caused headaches for his company in the past. “We call, and people think we’re calling from RIM,” he said. “We always have our name on call display – I don’t want people to not pick up because they think we’re going to try to sell them a phone.”
The Globe and Mail
This article is over a month old, voting and posting comments is disabled
6/1/2012 12:45:23 PM
BBM Canada can just change their name, there are plenty of names out there. How about "Tiny Company that Doesn't have the Money to Fight Even a Starving RIM"?
RE: Name Change
6/3/2012 4:10:49 PM
Out of interest, why do you put so much negative emotional energy into a company? Seriously though, why do you do it.
I'm not the type to gloat over a real persons misfortune, let alone an organisation.
Do you still pull legs of spiders?
"Folks that want porn can buy an Android phone." -- Steve Jobs
Unsold BlackBerries Pile Up, Layoffs Near, But RIM CEO Claims All is Well
May 30, 2012, 10:05 AM
RIM Appears to Have Knowingly "Stolen" Another Trademark
December 23, 2011, 3:51 PM
AT&T Will Also Receive the HTC One (M8) for Windows
August 19, 2014, 9:27 PM
Sharp's "Edge-to-Edge" AQUOS Crystal Smartphone Coming to Sprint for $239 Off-Contract
August 19, 2014, 7:31 PM
After 34 Years With Microsoft, Steve Ballmer Parts Way to Focus on LA Clippers
August 19, 2014, 4:17 PM
HTC One (M8) for Windows Officially Announced for Verizon Wireless
August 19, 2014, 12:15 PM
Quick Note: ASUS Readies Smartwatch for IFA 2014, Shows Teaser Image
August 19, 2014, 9:30 AM
LG Already Gearing Up for G Watch Sequel Next Month
August 19, 2014, 7:54 AM
Most Popular Articles
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
With USB Type-C Spec Finalized, Reversible Cables Will Soon Be Upon Us
August 13, 2014, 8:46 AM
Windows Phone, BlackBerry Smartphone Market Share Falls to 2.5%, 0.5% Respectively
August 15, 2014, 9:44 AM
Update: Samsung Gets Official With 4.7”, Aluminum-frame Galaxy Alpha Smartphone
August 14, 2014, 8:56 AM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information