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Microsoft says DNT tech on by default is a milestone

Microsoft announced yesterday that Windows 8 had reached Release Preview. Microsoft also said that Internet Explorer 10 in Windows 8 would run Do Not Track (DNT) by default. That Do Not Track technology allows users to surf the web without worrying that ads will track where they go after they leave that site.
 
Microsoft calls running the DNT technology on by default a milestone the effort to advance trust and privacy online. IE 10 will be the first browser with DNT on by default. Internet surfers, however, will be able to turn off the DNT technology if they want.
 
Microsoft says the idea for its DNT technology was in part from the FTC report issued in December 2010 that called on technology and advertising companies to create a comprehensive consumer choice mechanism for online behavioral advertisement targeting.

 
Microsoft subsequently added DNT technology to Internet Explorer 9 in February 2011.
 
Microsoft does note that in addition to the DNT technology for IE 10, the browser will also have the Tracking Protection Lists capability featured in IE 9. Microsoft also notes that having a browser that supports DNT is only part of protecting consumers. Websites also need a common understanding of what the consumer wants when the site detects the browser DNT signal.
 
According to the software giant, as of now there is no agreed definition of how to respond to a DNT signal sent from a browser. Microsoft plans to help push for an agreed definition in the industry by using its position in the advertising industry and software industry to push for clear definition of to respond to a DNT signal.
 
Microsoft also notes that its own advertising arm intends to treat a DNT signal as an opt-out of behavioral advertising. Oddly, Microsoft's advertising does not currently respond to a DNT signal, but the company says it is actively working with other advertising industry leaders on an implementation plan. 

Source: Microsoft



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RE: Now if only they had
By xthetenth on 6/5/2012 7:57:59 AM , Rating: 2
Metro as anything other than a set of UI design principles is something you have to use an app for. I've been using 8 exclusively since the preview came out, and the start screen is the only metro bit I come into contact with, and it's far more useful than the start menu. Instead of six pinned icons that somehow manage to never have what I want I have about 50 and it's as fast if not faster to find and click the latter if I use the win key. It really is just the start menu made useful by taking advantage of the whole screen.


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