Windows 8 Will Have "Do Not Track" Turned on by Default
June 1, 2012 9:29 AM
comment(s) - last by
Microsoft says DNT tech on by default is a milestone
Microsoft announced yesterday that Windows 8 had reached
. Microsoft also said that Internet Explorer 10 in Windows 8 would run Do Not Track (DNT) by default. That Do Not Track technology allows users to surf the web without worrying that ads will track where they go after they leave that site.
Microsoft calls running the DNT technology on by default a milestone the effort to advance trust and privacy online. IE 10 will be the first browser with DNT on by default. Internet surfers, however, will be able to turn off the DNT technology if they want.
Microsoft says the idea for its DNT technology was in part from the FTC report issued in December 2010 that called on technology and advertising companies to create a comprehensive consumer choice mechanism for online behavioral advertisement targeting.
Microsoft subsequently added DNT technology to Internet Explorer 9 in February 2011.
Microsoft does note that in addition to the DNT technology for IE 10, the browser will also have the Tracking Protection Lists capability featured in IE 9. Microsoft also notes that having a browser that supports DNT is only part of protecting consumers. Websites also need a common understanding of what the consumer wants when the site detects the browser DNT signal.
According to the software giant, as of now there is no agreed definition of how to respond to a DNT signal sent from a browser. Microsoft plans to help push for an agreed definition in the industry by using its position in the advertising industry and software industry to push for clear definition of to respond to a DNT signal.
Microsoft also notes that its own advertising arm intends to treat a DNT signal as an opt-out of behavioral advertising. Oddly, Microsoft's advertising does not currently respond to a DNT signal, but the company says it is actively working with other advertising industry leaders on an implementation plan.
This article is over a month old, voting and posting comments is disabled
RE: Now if only they had
6/5/2012 7:57:59 AM
Metro as anything other than a set of UI design principles is something you have to use an app for. I've been using 8 exclusively since the preview came out, and the start screen is the only metro bit I come into contact with, and it's far more useful than the start menu. Instead of six pinned icons that somehow manage to never have what I want I have about 50 and it's as fast if not faster to find and click the latter if I use the win key. It really is just the start menu made useful by taking advantage of the whole screen.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
Nokia Tries to Explain Why it Handed Patents to Alleged "Troll"
June 1, 2012, 7:39 PM
Office 2016 Preview Comes to Mac w/ Retina Support
March 6, 2015, 3:32 PM
Microsoft May Announce Windows 10 Release Candidate at Ignite
March 6, 2015, 9:25 AM
Windows 10 Testers: Beware Experimental NVIDIA Drivers Tied to DX12 Update
March 3, 2015, 11:13 AM
Windows 10 Adds USB 3.1 for Dual-Role Peripherals, External Display Support
February 27, 2015, 11:39 AM
Quick Note: Apple Opens Up iOS 8.3 Beta 2 to Developers
February 25, 2015, 6:00 PM
StarDock Unveils Start10 Start Menu Replacement for Windows 10
February 25, 2015, 11:24 AM
Most Popular Articles
WSJ Report Implies That Google Leveraged Lobbying to Kill Antitrust Abuse Probe
March 25, 2015, 5:37 PM
Half a Billion Dollars of U.S. Weaponry May be Lost to al-Qaeda, Rebels in Yemen
March 23, 2015, 2:12 PM
Samsung, Dell, Pegatron to Preinstall Microsoft Office 365 on Android Devices
March 23, 2015, 4:02 PM
Texan WISP Owner With Colorful History Sues to Block FCC Net Neutrality Rules
March 24, 2015, 1:19 PM
NVIDIA's Latest Windows 10 Drivers: Still Too Unstable For Primetime
March 24, 2015, 4:45 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information