Windows 8 Will Have "Do Not Track" Turned on by Default
June 1, 2012 9:29 AM
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Microsoft says DNT tech on by default is a milestone
Microsoft announced yesterday that Windows 8 had reached
. Microsoft also said that Internet Explorer 10 in Windows 8 would run Do Not Track (DNT) by default. That Do Not Track technology allows users to surf the web without worrying that ads will track where they go after they leave that site.
Microsoft calls running the DNT technology on by default a milestone the effort to advance trust and privacy online. IE 10 will be the first browser with DNT on by default. Internet surfers, however, will be able to turn off the DNT technology if they want.
Microsoft says the idea for its DNT technology was in part from the FTC report issued in December 2010 that called on technology and advertising companies to create a comprehensive consumer choice mechanism for online behavioral advertisement targeting.
Microsoft subsequently added DNT technology to Internet Explorer 9 in February 2011.
Microsoft does note that in addition to the DNT technology for IE 10, the browser will also have the Tracking Protection Lists capability featured in IE 9. Microsoft also notes that having a browser that supports DNT is only part of protecting consumers. Websites also need a common understanding of what the consumer wants when the site detects the browser DNT signal.
According to the software giant, as of now there is no agreed definition of how to respond to a DNT signal sent from a browser. Microsoft plans to help push for an agreed definition in the industry by using its position in the advertising industry and software industry to push for clear definition of to respond to a DNT signal.
Microsoft also notes that its own advertising arm intends to treat a DNT signal as an opt-out of behavioral advertising. Oddly, Microsoft's advertising does not currently respond to a DNT signal, but the company says it is actively working with other advertising industry leaders on an implementation plan.
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RE: Good, but...
6/4/2012 11:19:27 PM
They are already claiming foul. The stance of advertising companies is that DNT should be optional, not mandatory, so that they can still stalk you. With its mandatory DNT implementation, Microsoft gave those companies i.e. Google the big fat middle Ballmer finger.
MS is dumb? You have obviously never seen how stupid an average PC user can be. Leave a USB flash drive - loaded with malware - in the middle of the road and someone will pick it up and use it. Then watch them complain why they're getting spammed with penis enlargement messages from some bot server in Croatia every time they tap the "Enter" key.
If ad companies get their way, enabling DNT will be so cumbersome it makes more sense to leave it off.
Fun fact: Blu-Ray is one of the most consumer-unfriendly technologies in sorta-widespread use. Its value proposition is a net negative unless you are a Hollywood exec.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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