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Print 20 comment(s) - last by NellyFromMA.. on Jun 6 at 4:19 PM

Microsoft says DNT tech on by default is a milestone

Microsoft announced yesterday that Windows 8 had reached Release Preview. Microsoft also said that Internet Explorer 10 in Windows 8 would run Do Not Track (DNT) by default. That Do Not Track technology allows users to surf the web without worrying that ads will track where they go after they leave that site.
 
Microsoft calls running the DNT technology on by default a milestone the effort to advance trust and privacy online. IE 10 will be the first browser with DNT on by default. Internet surfers, however, will be able to turn off the DNT technology if they want.
 
Microsoft says the idea for its DNT technology was in part from the FTC report issued in December 2010 that called on technology and advertising companies to create a comprehensive consumer choice mechanism for online behavioral advertisement targeting.

 
Microsoft subsequently added DNT technology to Internet Explorer 9 in February 2011.
 
Microsoft does note that in addition to the DNT technology for IE 10, the browser will also have the Tracking Protection Lists capability featured in IE 9. Microsoft also notes that having a browser that supports DNT is only part of protecting consumers. Websites also need a common understanding of what the consumer wants when the site detects the browser DNT signal.
 
According to the software giant, as of now there is no agreed definition of how to respond to a DNT signal sent from a browser. Microsoft plans to help push for an agreed definition in the industry by using its position in the advertising industry and software industry to push for clear definition of to respond to a DNT signal.
 
Microsoft also notes that its own advertising arm intends to treat a DNT signal as an opt-out of behavioral advertising. Oddly, Microsoft's advertising does not currently respond to a DNT signal, but the company says it is actively working with other advertising industry leaders on an implementation plan. 

Source: Microsoft



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RE: Good, but...
By Motoman on 6/2/2012 9:43:06 AM , Rating: 1
Yes, but you can avoid:

TV - Only use OTA and rent movies at a kiosk

Shopping - buy things with cash

Eating - buy things with cash

Location - you can turn off GPS tracking on your phone. Don't have to use a CC (use cash) etc.

Work habits - Well, unless you're self-employed (which avoids the issue all together), an employer must always have the right to pay attention to what his employees are doing. Kind of how it needs to work.

And yes, if you're not a dimwit and you want to be untracked on the internet, you can disable cookies in your browser. As we are all aware, the average person in this world is far too daft to be able to do such things.

All in all, just disabling cookies by default shouldn't be this big of a deal. But it is...because people are stupid.


RE: Good, but...
By mcnabney on 6/4/2012 9:31:32 AM , Rating: 2
Those kiosks track you too, since they only take credit cards.

Also, your phone company has a pretty good idea where you are at all times. While using GPS provides a precise location, the wireless carrier's towers can determine(and always record) your position by triangulation.

And websites can track you easily without cookies. Unless you are into spoofing your IP and MAC address.


RE: Good, but...
By Jedi2155 on 6/4/2012 6:17:50 PM , Rating: 2
Visa Gift cards >-D.


RE: Good, but...
By NellyFromMA on 6/6/2012 4:19:31 PM , Rating: 2
It's a little more than that though. Some websites depend on cookies in order to function properly.

And you are right about cookies being used to track users while not on their website (and potentially also while they are on) but it is not the sole means.

Just about every website worth anything keeps track of its users usage stats; the main thing here being that the activity is specific to what went on on their website.

The Do Not Track tag is supposed to be used by the website to observe and then shut off its tracking capability. That's my understanding of that anyways.


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