Windows 8 Will Have "Do Not Track" Turned on by Default
June 1, 2012 9:29 AM
comment(s) - last by
Microsoft says DNT tech on by default is a milestone
Microsoft announced yesterday that Windows 8 had reached
. Microsoft also said that Internet Explorer 10 in Windows 8 would run Do Not Track (DNT) by default. That Do Not Track technology allows users to surf the web without worrying that ads will track where they go after they leave that site.
Microsoft calls running the DNT technology on by default a milestone the effort to advance trust and privacy online. IE 10 will be the first browser with DNT on by default. Internet surfers, however, will be able to turn off the DNT technology if they want.
Microsoft says the idea for its DNT technology was in part from the FTC report issued in December 2010 that called on technology and advertising companies to create a comprehensive consumer choice mechanism for online behavioral advertisement targeting.
Microsoft subsequently added DNT technology to Internet Explorer 9 in February 2011.
Microsoft does note that in addition to the DNT technology for IE 10, the browser will also have the Tracking Protection Lists capability featured in IE 9. Microsoft also notes that having a browser that supports DNT is only part of protecting consumers. Websites also need a common understanding of what the consumer wants when the site detects the browser DNT signal.
According to the software giant, as of now there is no agreed definition of how to respond to a DNT signal sent from a browser. Microsoft plans to help push for an agreed definition in the industry by using its position in the advertising industry and software industry to push for clear definition of to respond to a DNT signal.
Microsoft also notes that its own advertising arm intends to treat a DNT signal as an opt-out of behavioral advertising. Oddly, Microsoft's advertising does not currently respond to a DNT signal, but the company says it is actively working with other advertising industry leaders on an implementation plan.
This article is over a month old, voting and posting comments is disabled
6/1/2012 10:15:52 PM
Windows 8 is simply going to be another one of Microsoft's test operating systems that you're supposed to skip, kind of like Windows ME or Vista.
As for this "Do Not Track", I couldn't care less as IE still remains a proprietary internet browser, and is therefore less "free" than open source alternatives like Firefox or Chromium. This DNT feature could simply be some check box that does f*** all.
"This is from the DailyTech.com. It's a science website." -- Rush Limbaugh
Quick Note: Windows 8 Release Preview Goes Live
May 31, 2012, 3:50 PM
Report: Windows 9 “Threshold” Tech Preview Coming Next Month
August 15, 2014, 11:29 AM
EA Access Subscription Gaming Service Now Open to All Xbox One Users
August 11, 2014, 4:32 PM
Quick Note: Windows Phone Store Surpasses 300,000 Apps
August 8, 2014, 12:30 PM
China Kicks Symantec, Kaspersky Off Approved Software List
August 4, 2014, 1:48 PM
Nintendo Reports Yet Another Quarterly Loss, Sells 510,000 Wii U Consoles
July 30, 2014, 12:00 PM
Quick Note: Sony Says EA Access "Does Not Bring Value" to PS4 Gamers
July 30, 2014, 8:11 AM
Most Popular Articles
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
With USB Type-C Spec Finalized, Reversible Cables Will Soon Be Upon Us
August 13, 2014, 8:46 AM
Windows Phone, BlackBerry Smartphone Market Share Falls to 2.5%, 0.5% Respectively
August 15, 2014, 9:44 AM
Update: Samsung Gets Official With 4.7”, Aluminum-frame Galaxy Alpha Smartphone
August 14, 2014, 8:56 AM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information