Windows 8 Will Have "Do Not Track" Turned on by Default
June 1, 2012 9:29 AM
comment(s) - last by
Microsoft says DNT tech on by default is a milestone
Microsoft announced yesterday that Windows 8 had reached
. Microsoft also said that Internet Explorer 10 in Windows 8 would run Do Not Track (DNT) by default. That Do Not Track technology allows users to surf the web without worrying that ads will track where they go after they leave that site.
Microsoft calls running the DNT technology on by default a milestone the effort to advance trust and privacy online. IE 10 will be the first browser with DNT on by default. Internet surfers, however, will be able to turn off the DNT technology if they want.
Microsoft says the idea for its DNT technology was in part from the FTC report issued in December 2010 that called on technology and advertising companies to create a comprehensive consumer choice mechanism for online behavioral advertisement targeting.
Microsoft subsequently added DNT technology to Internet Explorer 9 in February 2011.
Microsoft does note that in addition to the DNT technology for IE 10, the browser will also have the Tracking Protection Lists capability featured in IE 9. Microsoft also notes that having a browser that supports DNT is only part of protecting consumers. Websites also need a common understanding of what the consumer wants when the site detects the browser DNT signal.
According to the software giant, as of now there is no agreed definition of how to respond to a DNT signal sent from a browser. Microsoft plans to help push for an agreed definition in the industry by using its position in the advertising industry and software industry to push for clear definition of to respond to a DNT signal.
Microsoft also notes that its own advertising arm intends to treat a DNT signal as an opt-out of behavioral advertising. Oddly, Microsoft's advertising does not currently respond to a DNT signal, but the company says it is actively working with other advertising industry leaders on an implementation plan.
This article is over a month old, voting and posting comments is disabled
6/1/2012 10:15:52 PM
Windows 8 is simply going to be another one of Microsoft's test operating systems that you're supposed to skip, kind of like Windows ME or Vista.
As for this "Do Not Track", I couldn't care less as IE still remains a proprietary internet browser, and is therefore less "free" than open source alternatives like Firefox or Chromium. This DNT feature could simply be some check box that does f*** all.
"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home
Quick Note: Windows 8 Release Preview Goes Live
May 31, 2012, 3:50 PM
Windows 10 on Raspberry Pi, IoT Devices Sees Developer Debut
August 12, 2015, 2:41 PM
Sony Issues Bizzare "Do Not Update" Edict to VAIO PC Owners
August 11, 2015, 9:42 PM
Report: Over 25 Million Devices Upgraded to Windows 10... or Was It 67 Million?
August 7, 2015, 3:24 PM
EA Set to Milk the Star Wars Cash Cow w/ Video Games
July 31, 2015, 12:36 PM
Windows 10 to Get New Features in October Service Release 2 (SR2)
July 30, 2015, 5:50 PM
Nintendo CEO Satoru Iwata's Passing Gives the Internet the Feels
July 14, 2015, 4:48 PM
Most Popular Articles
Worth the Wait? Microsoft Teases at Windows 10 Flagship Phones to Air Oct. 6
September 15, 2015, 5:13 PM
Apple's First Fixes to iOS 9 Land w/ iOS 9.0.1 Release
September 23, 2015, 6:11 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Apple Watch Commands 2 in 3 Smart Watch Sales, WatchOS 2 Sweetens the Pitch
September 20, 2015, 6:07 PM
Fakebook Pt. I: From "The Chive" to "AskMen"; How Facebook's Phonies are Born and Used
September 15, 2015, 4:00 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information