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  (Source: Samsung)
New models will soon receive Google's dramatic Aura OS overhaul

Samsung Electronics Comp., Ltd.'s (KSC:005930) today announced a trio of products sporting Google Inc.'s (GOOG) Chrome OS, a browser-centric Linux distribution.  Thus far the Chrome sales experiment has been less than great for Samsung and Taiwan's Acer Inc. (TPE:2353), the pair of early adopters.  Sales of Acer and Samsung models which launched in May 2011 are in the thousands of units.

But with a much improved Windows 8-like "Aura" update has polished some of Chrome OS's rough edges and Samsung is hoping that, coupled with new hardware will finally attract customers.

The South Korean computer-maker announced a trio of new Chrome products today,  following the company's CES 2012 teaser in January.  The new lineup features two ChromeBook variants (laptops) and the first mass-released ChromeBox:

Series 5 ChromeBook 550

Chromebook Refresh
[Image Source: Samsung]
  • Price:
    $449 (Wi-Fi only); $549 (Wi-Fi + 3G) (up from $429/$499)
  • Display: 12.1 inches (unchanged)
  • CPU: 
    1.3 GHz dual-core Intel Corp. (INTC) Sandy Bridge Celeron 867 (improved from a 1.66 GHz dual-core Atom)
  • RAM: 4 GB (up from 2 GB)
  • Storage: 16 GB SSD (unchanged)
  • Weight: 3.3 lb (unchanged)
  • Thickness: < 1 in. (25.4 mm)
  • I/O:
    USB x2; HDMI (upgraded from Mini-VGA); ethernet; 4-in-1 memory card slot, 1 MP webcam, headphones/microphone jack
  • Battery Life: 6 Hours (down from 8.5 hr)

Series ChromeBox
ChromeBox
[Image Source: Samsung]
  • Price: $329
  • CPU:
    1.9 GHz dual-core Intel Celeron B840 (Sandy Bridge)
  • RAM: 4 GB
  • Storage: 16 GB SSD
  • Weight: 2.45 lb
  • I/O:
    USB x6; HDMI (upgraded from Mini-VGA); ethernet; 2 x DP+++ (DVI+HDMI), 1 MP webcam, headphones/microphone jack
  • Size: 7.6 x 7.6 x 1.3-inches

Both laptops feature integrated graphics.  While the price point on the ChromeBox is pretty attractive, Samsung's approach with the ChromeBook laptop is a bit baffling.  The company took a poor-selling model, raised the price and offered a mixed bag of improvements and performance cuts.  While the display output, RAM, CPU were all improved, the battery capacity was cut.

Aura is currently in Google's developer channel.  The Samsung press release did not mention the OS version, but these models are expected to soon receive the upgrade.

The Chrome OS Samsung 'boxes and 'books are available from Amazon.com, Inc. (AMZN), Best Buy Inc. (BBY), Tiger Electronics, Newegg, and BHPhoto.com.

Source: Samsung



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This article is over a month old, voting and posting comments is disabled

By retrospooty on 5/30/2012 11:59:06 AM , Rating: 2
"I feel compelled to comment on your quote "Marketing at its finest." in regards to your comment headline. I think Apple is the ultimate representation of "In other words it has standard video ports. "

I totally agree. I am not a fan of Apple's BS either... But to be fair, I call a turd a turd, if its Apple's, Google's, Samsungs or anyone else for that matter. Alot of people here at AT/DT could do with the same logic, rather than blindly defending thier platform of choice at all costs whether right or wrong. LOL... fanboys.


"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer














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