An interview with a European VP reveals XBOX 360 is not changing its price tag anytime soon

Microsoft is the only company that has a next-generation console available for consumers.  Even though the Nintendo Wii and Sony PlayStation 3 game consoles will not be available for at least another six months, but that doesn't stop the constant flow of new information and news that is being circulated from all three companies.  This time around it is Microsoft announcing that the company has no plans to reduce the price of the XBOX 360 because of the much higher cost of the Sony console. 

"We have no plans to make any price adjustment. The last couple of days have reinforced the fact that we have a great value proposition, giving consumers choice, thanks to the core system. We’re not forcing the consumer down a route with HD playback. We certainly don’t think it’s necessary to make any changes to the current price point." said Chris Lewis, vice president of the Home and Entertainment Division for Microsoft Europe, Middle East and Africa. 

Oddly, Sony Computer Entertainment Inc. (SCEI) president Ken Kutaragi recently claimed that the $499 and $599 price tags on the Sony console aren't expensive enough.  Analysts expect Microsoft and Nintendo will both profit due to having cheaper consoles on the market.

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