Report: Toshiba Leaving U.S. Netbook Market
May 28, 2012 8:35 AM
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NB510 won't come to the US
Toshiba will offer no more netbooks in the U.S.
If you're a fan of netbooks, you'll have one less brand to choose from in the United States moving forward.
reports that Toshiba has announced it will not be bringing its new netbooks to the United States. The move is no surprise as sales of netbooks in the United States have
plummeted in the face of competition from tablets
such as the iPad.
Toshiba unveiled its first netbook earlier in the year, the NB510, which features an Intel Atom N2600
reports that a Toshiba executive has confirmed that Toshiba America will instead be focusing on the ultrabook. Intel is pushing ultrabooks hard in the U.S. rather than netbooks to lure in consumers and business users looking for portable notebooks with more power than a tablet.
The ultrabooks carry much higher retail price the netbook with most ultrabook models going for around $800 or more. Comparatively, the typical netbook is currently selling for about $300.
Toshiba isn't alone and vacating the netbook market in the United States.
and Lenovo are both officially out of the U.S. market while Samsung and Sony are still "technically" sticking with the segment. However, neither company has offered a new netbook in the US this year.
Other major computer makers -- including Acer, Asus, and HP -- do still offer their netbooks in the U.S. You can bet these companies would rather sell ultrabooks thanks to higher retail prices and a bigger chance for profit. Low profit is one of the reasons many computer makers weren't happy with the netbook market. Many computer makers went so far as to accuse cheap netbooks cannibalizing notebook sales.
Toshiba is still pushing hard in the tablet market and recently unveiled
This article is over a month old, voting and posting comments is disabled
5/29/2012 3:08:06 PM
Correction: The NB510 is not Toshiba's first netbook. I'm typing this comment on a Toshiba NB505, which is by far the best netbook I've owned.
This news saddens me as I use a netbook as my primary computer, and a tablet simply will not do.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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