Report: Toshiba Leaving U.S. Netbook Market
May 28, 2012 8:35 AM
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NB510 won't come to the US
Toshiba will offer no more netbooks in the U.S.
If you're a fan of netbooks, you'll have one less brand to choose from in the United States moving forward.
reports that Toshiba has announced it will not be bringing its new netbooks to the United States. The move is no surprise as sales of netbooks in the United States have
plummeted in the face of competition from tablets
such as the iPad.
Toshiba unveiled its first netbook earlier in the year, the NB510, which features an Intel Atom N2600
reports that a Toshiba executive has confirmed that Toshiba America will instead be focusing on the ultrabook. Intel is pushing ultrabooks hard in the U.S. rather than netbooks to lure in consumers and business users looking for portable notebooks with more power than a tablet.
The ultrabooks carry much higher retail price the netbook with most ultrabook models going for around $800 or more. Comparatively, the typical netbook is currently selling for about $300.
Toshiba isn't alone and vacating the netbook market in the United States.
and Lenovo are both officially out of the U.S. market while Samsung and Sony are still "technically" sticking with the segment. However, neither company has offered a new netbook in the US this year.
Other major computer makers -- including Acer, Asus, and HP -- do still offer their netbooks in the U.S. You can bet these companies would rather sell ultrabooks thanks to higher retail prices and a bigger chance for profit. Low profit is one of the reasons many computer makers weren't happy with the netbook market. Many computer makers went so far as to accuse cheap netbooks cannibalizing notebook sales.
Toshiba is still pushing hard in the tablet market and recently unveiled
This article is over a month old, voting and posting comments is disabled
RE: HP, Acer and the others will follow quickly
5/28/2012 2:50:02 PM
You are describing two different product types. A low power Linux machine is basically a low end media device, as even if a user could get programs for it they wouldn't know how to use them. A low power Windows machine is a limited use computer.
Microsoft and Intel did not kill off the netbook form factor, the form factor was unintelligent. Either you are getting a Linux device with fewer features then your phone, or you are getting a Windows device which is too small for the average person to use. With Windows 8, touch screens, and tablet keyboards (either Bluetooth or docks) the traditional netbook market has been replaced with a more feature complete and versatile system.
If you want to blame anyone for killing the netbook, blame Apple, they are the ones who made smart phones and tablets popular.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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