Print 56 comment(s) - last by Cheesew1z69.. on May 29 at 7:52 PM

New display will pop up in tablet-cum-smartphones later this year

Even as Apple, Inc. (AAPL) is preparing to catch up to Android smartphones with a 4-inch display of its own, it may be left behind yet again as Android competition heats up in the 5-inch segment.

Ironically, a major pusher of this form factor is Apple's own primary "Retina" display provider LG Electronics Inc. (KSC:066570), which has handed Android phonemakers an even more powerful display -- a monstrous 5-inch Retina unit.

While many people mistakenly think Apple "invented" the Retina display, it really just bought it -- bought it from LG.

Now Android smartphone makers -- including LG itself -- are preparing to launch 5-inch smartphones powered by LG's new 1080p HD 5-inch Retina display, which packs an impressive 440 ppi.  While not quite as high a pixel density as rival Toshiba Corp.'s (TYO:6502) recently demoed 498 ppi 6-inch display, LG's display is a bit further ahead given that it's reportedly ready for immediate product integration.

Devices with the monstrous new display could be available by the holiday season.

LG 5-inch display
LG's new display is among the highest resolution 5-inch displays in the industry.
[Image Source: LG]

On the technical side, the new unit features a somewhat new technology called Advanced High Performance In-Plane Switching (AH-IPS), an evolution of IPS which offers faster response times (your image updates faster), better brightness efficiency (the display uses less power), and better viewing angles (you can tilt your device and still read it).

LG is currently previewing the massive new smartphone-cum-mini-tablet display at SID 2012 Display Week in Boston.  Sang-Deok Yeo, CTO, brags, "With the world's highest resolution smartphone display, LG Display continues to remain a step ahead in developing the most innovative in display technology products."

RGB displays like this new model enjoy a slight advantage over Samsung Electronics Comp., Ltd.'s (KSC:005930) Pentile display format, in that they show less undesirable pixel visibility (aka "pixellation") at the same ppi (pixels per inch) measurement.

The 5-inch form factor is becoming increasingly popular among Android devices, after the modestly successful Galaxy Note (5.3-inch) hit the market, treading the line between a smartphone and a tablet.  LG has a 5-incher of its own -- the Optimus Vu.  

LG Optimus Vu
LG's optimus Vu will be among Android's rapidly expanding 5-inch lineup. [Image Source: LG]

The Optimus Vu features a much different 4:3 aspect ratio, though, which makes it appear very squat.  It reportedly was released in South Korea earlier in May, and will slowly roll out worldwide in coming months.

Source: Korean Herald [translated]

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RE: Not telling the whole truth here
By web2dot0 on 5/29/2012 2:36:46 AM , Rating: 2
Apple is a "Techology Sales Company".

They are good at what they do. They sell existing technologies that they package in a usable manner.

Because they are salesman, they conjure up sales pitch. Is there something wrong with that?
Any good salesman will never try to "convince you" to buy anything. They conjure up ideas and stir up your imagination to make you convince yourself that the product is what they made it out to be.

You don't like it, then go live in a hole like a hermit. No marketing campaigns there. Just you and nature.

Apple is not trying to sell you what it cannot deliver. The features works and people are happy with it. No smoke and mirrors there. Just good advertising to present themselves in the best light possible. Something every company should try to emulate ... unless you don't like profits.

Keeping it real.

By Solandri on 5/29/2012 4:22:53 AM , Rating: 2
I'd say they're a bit more than a salesman. They are very good at implementing simple and easy to use user interfaces. In fact I'd say the UI is solely what carried the iPod to success (which eventually led to the iPhone and iPad).

Feature-wise, the iPod was inferior to many of the other MP3 players out there. But the iPod's UI blew the others away. The other MP3 players' UIs reminded me of Linux - designed by geeks who love complexity with access to every feature you could think of - if you knew where to find it. The iPod's UI pared it down to just the essentials, and made it so simple that regular people were comfortable with learning to use it in a few minutes.

That's what makes them successful IMHO. We computer enthusiasts aren't normal, we're the minority. Apple doesn't design products with us in mind, they design products for the mostly-computer illiterate majority.

RE: Not telling the whole truth here
By Reclaimer77 on 5/29/2012 8:33:16 AM , Rating: 2
Problem is Apple has bought into their own sales pitches. They truly see themselves as the worlds inventor and innovator, and anyone else making competing products is "stealing", so they need to be sued off the map.

RE: Not telling the whole truth here
By BSMonitor on 5/29/12, Rating: 0
RE: Not telling the whole truth here
By nolisi on 5/29/2012 2:37:02 PM , Rating: 2
Let's contextualize here:

1) Apple did not create anything unique in the iPhone. At best, it was a new OS with design factors from a variety of already existing products on the market. iOS is the most unique part of the iPhone as cell phones, touch screens, mobile apps, and multitouch existed long before Apple got into the market.

2)Google contracted HTC, a company with a very long history of creating mobile devices with touch screens (mostly Windows devices, but they also created devices with their own OS, ie, the sidekick) to build the T-Mobile G1 with T-Mo as a partner.

So yes, perhaps Google changed direction on the necessity of a touch screen in the OS to compete with Apple. But the T-Mobile G1 is an HTC/T-Mobile product, and had features that Apple actively refuses to integrate into iOS, but are hallmarks of HTC's history with phones (physical keyboard, direction pads, expandable SD storage, etc).

But the dialogue is skewed on the subject of the OS. HTC has created touch screen devices capable of much more than Apple is willing to design into iPhone.

And there is absolutely nothing wrong with Google redesigning their OS to allow HTC hardware to better compete in a market it already exists in.

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