RIM Prepares to Cut 2,000 More Jobs as it Tries to Stay Afloat
May 26, 2012 2:00 PM
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RIM's workforce has shrunk by over a quarter in the past three years
Waterloo, Ontario based Research in Motion, Ltd. (
) used to be the darling of the smartphone industry. For a time "BlackBerry" was
almost synonymous with "smartphone"
, but today RIM has fallen on hard times. It can
hardly convince customers to buy its smartphones
, let alone
its flopped tablet
, despite the price being slashed from $500 USD to around $200 USD.
Desparate times call for desparate measures, and a report in top Canadian newspaper
Globe and Mail
this week that RIM would be axing 2,000 jobs worldwide, from its roughly 16,500 workers. That 12 percent reduction in workforce is a sign of just how dire things are for the phonemaker, who is facing the prospect of a sale or bankruptcy.
An anonymous executive told
The Globe and Mail
, "They’ve been axing people on the sly for months. Lots of guys are being packaged out right now." an executive is quoted as saying."
At its pinnacle around 2009, RIM employed over 20,000. With the latest cuts, RIM's global workforce will have shrunk by almost 28 percent.
The layoffs are expected to begin June 1, a day before RIM announces its latest fiscal quarterly results -- which some fear will be another loss. Some employees are expected to be pressured to take early retirements and buyout incentives, others will be directly laid off.
The cuts could save RIM $1B USD, but that could be a short term solution, given that the company
lost $125M USD
(an eighth of a billion) in Q1 2012, and many expect those losses to accelerate as sales shrink.
Some fear the cuts won't be enough to save RIM. [Image Source: Jason Mick/DailyTech LLC]
Worldwide the BlackBerry accounts for only 7 percent of smartphone shipments, according to market research firm IDC Group. And in the U.S. RIM's market share is at about
-- indicating that a mere one in every-twenty-five devices sold is a BlackBerry.
New CEO Thorsten Heins
compares recent layoffs and
to throwing out pieces of a puzzle -- pieces he says you "don't need". He comments, "[Reviews] kind of allowed me to get a clearer view of what fits, and what doesn’t fit. Think of it like a jigsaw puzzle. I kind of figured out a few pieces that I don’t need in my puzzle to be successful."
Analysts widely believe RIM's only hope at survivial is its
upcoming BlackBerry 10 operating system
, but many are pessimistic regarding whether BB10 will be enough to save the sinking devicemaker.
The Globe and Mail
This article is over a month old, voting and posting comments is disabled
RIM brings recruits outside help
5/28/2012 10:44:18 AM
Research In Motion, after a rather tepid reception of their newest Blackberry handset that was revealed at last week's Blackberry World conference, has appointed a new Chief Operations Officer and Chief Marketing Officer. "With deep experience in the mobile computing industry," the company announced in a press release, "Mr. Tear and Mr. Boulben will complement RIM’s existing executive team as the company continues to focus on expanding its global customer base and prepares for the launch of its new BlackBerry 10 platform."
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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