Dish Network In Trouble Over Ad-Skipping DVR
May 25, 2012 4:06 AM
comment(s) - last by
Dish Network is heading to court with several major broadcasters, with a focus on skipping ads
Fox, NBC and CBS are taking Dish Network to court because of a new feature that allows subscribers to skip over commercials in recorded content.
Dish is currently the No. 2 satellite TV provider with 14 million subscribers, and also filed suit to make ad-skipping acceptable with an official judgment.
If the current dispute isn’t handled immediately, there is a chance that it could cause distributors to pull their content from Dish.
The company’s “AutoHop” feature is unique because subscribers are able to skip all of the commercials, instead of fast-forwarding and jumping in small segments. AutoHop isn’t available to all 14M subscribers, and can only be used to skip commercials for prime-time broadcast TV episodes.
“Viewers have been skipping commercials since the advent of the remote control," said David Shull, Dish Senior VP of programming, in a statement. “We are giving them a feature they want and that gives them more control."
As more TV viewers watch TV episodes and movies on-demand on their DVRs, advertisers and TV broadcasters are looking to better monetize their content. The TV ad industry nears $20 billion per year, but advertisers are increasingly worried about DVR viewers -- a continually growing number -- simply skipping ads of recorded programs.
Fox and several other major broadcasts prohibit users from fast forwarding through on-demand content, so they have to wait for the ads to finish. In its licensing agreement with Dish, for example, Fox says the provider can retransmit prime-time content, though fast forwarding through commercials is prohibited.
Dish doesn’t believe AutoHop will make a long-term impact on whether or not commercials are viewed, but the big four broadcasters and Time Warner Cable strongly disagree.
After the service was first announced, Dish reportedly welcomed input from broadcasters, but there were immediate rumors of possible lawsuits. It should prove interesting to see which side wins the court debate, because it could have a major ripple effect hitting advertisers and subscribers.
New York Times
This article is over a month old, voting and posting comments is disabled
RE: dvr + fast forward = it already exists
5/25/2012 11:08:59 AM
People have been skipping ads since the 1980s. Remember the VCR? It's funny because digital technology actually makes it easier for networks and providers to come together to PREVENT vieweres from skipping ads for the first time in decades.
"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot
Vine Users No Longer Allowed to Post Pornographic Videos
March 7, 2014, 1:47 PM
Facebook Launches Slightly Tweaked News Feed
March 7, 2014, 9:03 AM
Target Chief Information Officer Resigns in Wake of Holiday Data Breach
March 6, 2014, 2:01 PM
Quick Note: Yahoo to Require Users of its Services to Have Yahoo IDs
March 5, 2014, 4:55 PM
Ellen DeGeneres' Star-studded "Selfie" Briefly Crashes Twitter During Oscar Broadcast
March 3, 2014, 8:27 AM
Comcast Deal May See Netflix Start Paying Verizon, AT&T
February 25, 2014, 9:29 AM
Most Popular Articles
Facebook Kills Popular Messenger App for PCs
March 1, 2014, 4:01 PM
Mt. Gox Bitcoin CEO Can't Stifle Grin as he Bows in Apology for Bankruptcy
February 28, 2014, 5:00 PM
Bitcoin King: Mt. Gox CEO Mark Karpelès' History of Arrests, Firings
March 5, 2014, 9:05 AM
Two More Microsoft Executives Leaving the Company
March 3, 2014, 4:38 PM
USAF Moves Forward With Long Range Bomber Program Despite Budget Crunch
March 4, 2014, 9:44 AM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information