MPAA: Switching up Tactics to Fight Piracy
May 24, 2012 1:34 PM
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MPAA head switching things up, trying to re-define a commonly used term related to file sharing
The music and movie industries have relied on misdirection and lies to help spread their view of internet piracy, and a commonly used phrase may have been misused.
MPAA CEO Chris Dodd
has changed his mind on what theft really means when speaking about file sharing, saying his organization must become more focused on consumers.
"We're in a transformative [sic] period with an explosion of technology that's going to need content," Dodd recently said. "We're going to have to be more subtle and consumer-oriented. We're on the wrong track if we describe this as thievery."
Dodd didn't state that file sharing isn't a crime, but signals towards a different approach to deal with the problem.
Classifying downloaded music and movies as “theft” helps polarize file sharing, and some PC users believe file sharing is stealing. However, most PC users didn't consider file sharing the same as physical theft from a store or residence, and file sharing still prospers in an evolving market.
If a person downloads and shares copyrighted content online, they technically aren't depriving the owner of complete ownership of the material. Specifically, it's more of a legal issue dealing with intellectual property rights, and could be addressed in the future.
After Napster and other popular peer-to-peer networks were shuttered, internet users and copyright holders both adapted to a changing battlefield. The RIAA and MPAA will continue to focus more on targeting ISPs and trying to pass legislation,
such as SOPA
, which failed in early 2012, in an attempt to limit file sharing.
It’s interesting to hear Dodd switch gears, as his trade group continues anti-piracy efforts by lobbying in Washington, D.C.
This isn't a sign that the MPAA will suddenly leave behind efforts to stifle piracy, and a SOPA follow-up is expected in 2013. In fact, the MPAA recently hired Marc Miller, a former Nintendo antipiracy counsel and computer crime deputy chief at the DOJ, to become MPAA Senior VP of content protection and Internet.
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5/24/2012 10:28:04 PM
I totally agree Steam with its auto patching and friend system killed off anyone I knew who pirated games.
Has anyone presented to the movie studios why piracy runs rampant? Maybe an online petition because I doubt anyone is telling them why piracy runs rampant.
Forced to watch FBI Warning
- Annoying keep it on Rentals but take it off Purchased discs. Why are you threatening your customers?
Forced to watch Promo's especially Disney DVD's
- Again annoying keep it on rentals but take it off Purchased discs. Who needs to hear coming soon to dvd and home video 3 years later? Double problem because these are items that distract drivers as you put these movies on for your kids to watch.
Unavailable on Streaming services but available for rental?
- As soon as its on disc its ripped and posted and cutting into both rentals and sales. It should be available for streaming the day its for sale. I dont buy movies Im a renter. If the movie has replay value I buy it at X-mas or Black Friday season when they are super cheap. Instead of dumping money in copy protection buy Netflix or make a streaming service. I hear Blockbuster went chap 11 buy their video streaming service if you want an instant startup to streaming with a direct access to rental revenue stream. $5.99 Direct TV rental is not a deal when there are two redboxes at my gas station.
Even then you cant stop someone who is going to pirate it but if you offer easy access without annoyances you will cut back significantly on the piracy. Keep screwing the consumer who purchased the disc with being forced to watch threats or cant get it the day it comes out and your asking them to download it instead.
5/25/2012 9:52:54 AM
3. yup, they definitely need to put all of their content on some kind of pay site pay per view or something like netflix. Its not good if the only place available is pirate bay. Most "grown ups" prefer to pay for content if available.
5/26/2012 2:01:54 AM
I agree. Steam just made it easier for me. I didn't really pirate anyways ( just ubisoft because of their DRM, ironic) But if it's on steam without the DRM. Then I'm likely going to pick it up.
I bought the tomb raider series for cheap. Havent played it. Probably would have never bought (or pirated it) it but it was easy to buy and a good price.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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