Print 64 comment(s) - last by sbtech.. on May 24 at 12:15 PM

Company expects another year of record sales, despite imminent successor incoming

Microsoft Corp.'s (MSFT) Windows 7 has by far surpassed the company's expectations, becoming the fastest growing operating system in history.  The well liked product already achieved the distinction of passing Windows XP.

Now, even with Windows 8 looming ahead for a late 2012 launch, Microsoft says it expects to move a record amount of Windows 7 personal computers -- 350 million -- in 2012.  The figure came courtesy of Microsoft's larger than life CEO Steve Ballmer, who told reporters at a conference in Seoul, South Korea, "It makes Windows the most popular single system."

The implied message is "more popular than Apple".  Apple, Inc. (AAPL) has been challenging traditional PC makers in sales, assuming you count the best-selling iPad tablet as a "personal computer".

Gartner, Inc. (IT), a top market research firm estimates that 103 million tablets will be sold in 2012, with two thirds of those being iPads.  That places cumulative iPad sales close to 70 million units.  Apple sells many more tablets than traditional personal computers.

Windows 8 hopes to gobble up some of Apple's tablet sales [Image Source: Lenovo]

Still Windows devices will outsell the popular tablet, based on Mr. Ballmer's numbers by roughly a 5-to-1 ratio.  Microsoft hopes Windows 8 will expand on that margin, with both Intel Corp. (INTC) and various ARM Holdings plc (LON:ARM) licensees planning major tablet pushes.

Of course Microsoft could face a backlash if Windows 8 is perceived as too much of a "tablet-centric" operating system and a poor choice for traditional personal computers.

Source: Bloomberg

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Pirks on 5/23/2012 12:47:50 AM , Rating: 2
there is a level of expectation that something named "Windows" comes with, and Windows 8 RT doesn't meet that
Time to change that level of expectation. If people keep expecting old time slow overbloated desktop monster from Windows brand - the Microsoft itself will die off slowly. The only way to survive is to adapt the brand to new reality. Windows used to be slow clunky desktop OS, now Windows RT means fast nimble fully touch driven tablet OS. Your premise that building brand from scratch is always easier than repurposing the old established one is apparently ungrounded. Windows brand itself is not that bad, it's not like people are repelled by the W word :) Well, a few freaks like Tony are repelled, but most are not. So why not reuse the brand huh? Why build new Kin or something? MS built Windows, Office, Xbox brands, now they are building WP because WM failed spectacularly and was hated by most. But desktop Windows is not hated by most yet, hence it's easier to repurpose that brand. Yeah, I agree with you that there will be some confusion initially for some extremely uneducated people but it'll clear up with time. So then in the end MS may have Windows brand on phones, tablets, laptops and desktops, which is not bad at all! I like the idea of Windows brand counterattacking uberpowerful Apple brand on all fronts. Splitting Windows into Kins, Shmins, TableOSes, CourierOSes, FlOSes BlOSes and myriads other subbrands will only make crazy clutter. MS tries to be like Apple with one uberbrand that covers all and they are right, that's the onbly way to survive and prosper. Android somehow is NOT fragmented into subbrands when it's released on tablets and on phones, it's still always Android. If they make netbooks with it it'll be also Android and not some crazy new brand as you suggest. Google and MS know better than you, Reclaimer. You can trust me on that :P

"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Laptop or Tablet - Which Do You Prefer?
September 20, 2016, 6:32 AM
Update: Samsung Exchange Program Now in Progress
September 20, 2016, 5:30 AM
Smartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki