Quick Note: T-Mobile Disses Upcoming AT&T, Verizon Family Data Plans
May 19, 2012 1:45 PM
comment(s) - last by
T-Mobile's SVP of Marketing thinks that AT&T and Verizon are barking up the wrong tree with family data plans
are planning to introduce new family data plans this summer in order to simplify data management across multiple devices. Numerous wireless devices would share a single pool of data per month instead of being charged a fixed amount per month for each device.
T-Mobile, however, isn't keen on this change in direction by the two largest wireless carriers in the United States. According to Andrew Sherrard, T-Mobile's senior vice president of marketing, family data plans are bad for customers. Sherrard feels that having multiple people (or devices) on family data share plans will lead to customers constantly fearing that they will go over their data allotment.
"Do families really want to keep track of each others’ data consumption," Sherrard questioned. "We don’t think so. Just imagine mom’s email is suddenly unavailable because her teenage son watched an HD movie on his phone, consuming the family’s data allotment."
T-Mobile believes that consumers today do not want a ‘one size fits all’ approach to shared family data plans, nor would they benefit from that model."
So if family data plans aren't the answer, what is T-Mobile's alternative? The company feels that it offers the right balance for customers with no-annual-contract data plans (daily, weekly, or monthly) for tablets, "unlimited" data plans (in T-Mobile's case, unlimited means full speed data access until you hit your monthly threshold, then reduced speeds until the end of your billing cycle), and the addition of mobile hotspot functionality with 5GB and 10GB data plans.
However, until AT&T and Verizon Wireless announce pricing for their respective family data plans, we won't know which solution offers the best value for customers. And even when pricing is revealed, no one solution is going to be perfect for every family or situation.
This article is over a month old, voting and posting comments is disabled
Unlimited vs data caps
5/23/2012 1:37:41 PM
Well telco's dont advertise this but they dont want people to use there home / private services as full time business services, and up/download data 24/7.
Fiber is now available to homes unlike 10 years ago, this allows business class service to residents. Most small businesses will look to using this very much cheaper service, vs paying for the expensive business services.
This is whats really under the hidden hood crux of all the debates people reading about. Has nothing to do with john doe abusing data by watching Netflix at home 24/7.
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
Verizon Wireless to Kill Unlimited LTE Data, Even for Grandfathered Users
May 16, 2012, 4:25 PM
AT&T Readying Systems for Shared Data Plans
February 13, 2012, 10:28 AM
iLate: CEO Tim Cook Says Apple Watch Will Ship in April
January 28, 2015, 3:03 PM
Amazon's Fire Sale on Fire Phone Steps up in UK w/ 1-Day Sale @ $150 Unlocked
January 28, 2015, 11:53 AM
Apple Sees Record Profit of $18 Billion, Sells 74.5 Million iPhones in Q1 FY2015
January 27, 2015, 6:01 PM
Apple Might Miss High-End of Analyst Estimates, Microsoft Earnings Hint
January 27, 2015, 3:14 PM
Microsoft Smartphone Sales Up 28 Percent as Lumia Budget Models Gain Ground
January 27, 2015, 8:30 AM
Quick Note: Special 20th Anniversary PlayStation 4 Raises $128,000 for Charity
January 26, 2015, 4:14 PM
Most Popular Articles
Under the Hood: How DirectX 11.3 and 12 Will Supercharge Windows 10 Gaming
January 23, 2015, 12:34 PM
2016 Cadillac CTS-V Packs 640 hp Punch with 200 mph Reach
January 23, 2015, 3:25 PM
Microsoft Shows Off Latest Windows 10 Build, Preps it for Next Week Release
January 21, 2015, 2:57 PM
Google Fixes Homophobic "Bug" in its Translator
January 27, 2015, 2:31 PM
Will Google Become America's Fifth Major Carrier?
January 22, 2015, 12:42 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information