Quick Note: T-Mobile Disses Upcoming AT&T, Verizon Family Data Plans
May 19, 2012 1:45 PM
comment(s) - last by
T-Mobile's SVP of Marketing thinks that AT&T and Verizon are barking up the wrong tree with family data plans
are planning to introduce new family data plans this summer in order to simplify data management across multiple devices. Numerous wireless devices would share a single pool of data per month instead of being charged a fixed amount per month for each device.
T-Mobile, however, isn't keen on this change in direction by the two largest wireless carriers in the United States. According to Andrew Sherrard, T-Mobile's senior vice president of marketing, family data plans are bad for customers. Sherrard feels that having multiple people (or devices) on family data share plans will lead to customers constantly fearing that they will go over their data allotment.
"Do families really want to keep track of each others’ data consumption," Sherrard questioned. "We don’t think so. Just imagine mom’s email is suddenly unavailable because her teenage son watched an HD movie on his phone, consuming the family’s data allotment."
T-Mobile believes that consumers today do not want a ‘one size fits all’ approach to shared family data plans, nor would they benefit from that model."
So if family data plans aren't the answer, what is T-Mobile's alternative? The company feels that it offers the right balance for customers with no-annual-contract data plans (daily, weekly, or monthly) for tablets, "unlimited" data plans (in T-Mobile's case, unlimited means full speed data access until you hit your monthly threshold, then reduced speeds until the end of your billing cycle), and the addition of mobile hotspot functionality with 5GB and 10GB data plans.
However, until AT&T and Verizon Wireless announce pricing for their respective family data plans, we won't know which solution offers the best value for customers. And even when pricing is revealed, no one solution is going to be perfect for every family or situation.
This article is over a month old, voting and posting comments is disabled
RE: Verizon and AT&T are right.
5/22/2012 12:36:49 PM
Exactly. If this was
about offering the customers more options, then some of these data plans would be cheaper than the previous unlimited. That's obviously not the case. Verizon's unlimited data was $30, which is the same price for the new 2GB tier. So, in this case, the customer loses something and gets no benefit. It really insults our intelligence how the companies try to pass this off as being for the customer.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
Verizon Wireless to Kill Unlimited LTE Data, Even for Grandfathered Users
May 16, 2012, 4:25 PM
AT&T Readying Systems for Shared Data Plans
February 13, 2012, 10:28 AM
Apple Starts Battery Replacement Program for “Very Small Percentage" of iPhone 5 Smartphones
August 23, 2014, 8:28 AM
No Free Play Day for You! Microsoft Says Apparent Promotion was an Error
August 22, 2014, 2:50 PM
BlackBerry Passport to Feature Snapdragon 800 Processor, 3,450 mAh Battery
August 22, 2014, 2:05 PM
Moto X+1 Press Renders Leak, New Images Show Schematics for 4.7", 5.5" iPhone 6
August 22, 2014, 9:52 AM
BlackBerry’s Latest "Plug" for its Passport Smartphone: Displaying Sharp X-rays for Doctors
August 21, 2014, 4:49 PM
Sprint Introduces $60 Unlimited Plan, Touts $20/Month Costs Savings Versus T-Mobile
August 21, 2014, 2:05 PM
Most Popular Articles
Apple Scores Patents, Preps New Reversible USB Plug for iPhone 6 Connector
August 18, 2014, 1:32 PM
New AMD Fusion-Based Laptop From HP to Pack a Punch at $199
August 18, 2014, 4:13 PM
BlackBerry Reinvents Itself, Prepares for Potential Smartphone-Free Future
August 18, 2014, 7:51 PM
New Photos Show “Assembled” iPhone 6, Protruding Camera Ring
August 20, 2014, 2:32 PM
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information