Quick Note: T-Mobile Disses Upcoming AT&T, Verizon Family Data Plans
May 19, 2012 1:45 PM
comment(s) - last by
T-Mobile's SVP of Marketing thinks that AT&T and Verizon are barking up the wrong tree with family data plans
are planning to introduce new family data plans this summer in order to simplify data management across multiple devices. Numerous wireless devices would share a single pool of data per month instead of being charged a fixed amount per month for each device.
T-Mobile, however, isn't keen on this change in direction by the two largest wireless carriers in the United States. According to Andrew Sherrard, T-Mobile's senior vice president of marketing, family data plans are bad for customers. Sherrard feels that having multiple people (or devices) on family data share plans will lead to customers constantly fearing that they will go over their data allotment.
"Do families really want to keep track of each others’ data consumption," Sherrard questioned. "We don’t think so. Just imagine mom’s email is suddenly unavailable because her teenage son watched an HD movie on his phone, consuming the family’s data allotment."
T-Mobile believes that consumers today do not want a ‘one size fits all’ approach to shared family data plans, nor would they benefit from that model."
So if family data plans aren't the answer, what is T-Mobile's alternative? The company feels that it offers the right balance for customers with no-annual-contract data plans (daily, weekly, or monthly) for tablets, "unlimited" data plans (in T-Mobile's case, unlimited means full speed data access until you hit your monthly threshold, then reduced speeds until the end of your billing cycle), and the addition of mobile hotspot functionality with 5GB and 10GB data plans.
However, until AT&T and Verizon Wireless announce pricing for their respective family data plans, we won't know which solution offers the best value for customers. And even when pricing is revealed, no one solution is going to be perfect for every family or situation.
This article is over a month old, voting and posting comments is disabled
RE: That's okay, he's an idiot
5/21/2012 3:49:53 PM
I too am grandfathered on an unlimited plan, but I have doubts as to how much longer they will let us stay grandfathered. I'm sure that eventually we'll lose the unlimited whether we like it or not.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
Verizon Wireless to Kill Unlimited LTE Data, Even for Grandfathered Users
May 16, 2012, 4:25 PM
AT&T Readying Systems for Shared Data Plans
February 13, 2012, 10:28 AM
Quick Note: Samsung's Request to Dismiss Microsoft Lawsuit is Rejected
November 20, 2014, 12:53 PM
Amazon Offers "The Washington Post" Free for Six Months to Kindle Fire Owners
November 20, 2014, 7:41 AM
Apple Watch Screen Resolution, App Limitations are Laid Bare by Developer Kit
November 19, 2014, 11:31 PM
Apple Replaces “FREE” Label with “GET” on App Downloads in iTunes App Store
November 19, 2014, 5:38 PM
Nokia Lumia 635 LTE Windows Phone is Only $40 at Best Buy on Black Friday
November 18, 2014, 11:59 AM
Samsung to Slash Number of Smartphone Models by 30 Percent in 2015, Reduce Costs
November 18, 2014, 10:00 AM
Most Popular Articles
Austrian Pilots Call Surface 3 Pro Flight Bag a "Dream Come True"
November 14, 2014, 2:00 PM
U.S. Marshals Using Fake, Airplane-based Cell Towers to Scan Cell Phones of Americans
November 14, 2014, 9:05 AM
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Nokia Explores Two Paths Back to the Smartphone Market
November 14, 2014, 9:05 PM
Microsoft: All* Lumias Will Get Windows 10; Adds Real-Time Battery Live Tile
November 13, 2014, 6:32 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information