Quick Note: T-Mobile Disses Upcoming AT&T, Verizon Family Data Plans
May 19, 2012 1:45 PM
comment(s) - last by
T-Mobile's SVP of Marketing thinks that AT&T and Verizon are barking up the wrong tree with family data plans
are planning to introduce new family data plans this summer in order to simplify data management across multiple devices. Numerous wireless devices would share a single pool of data per month instead of being charged a fixed amount per month for each device.
T-Mobile, however, isn't keen on this change in direction by the two largest wireless carriers in the United States. According to Andrew Sherrard, T-Mobile's senior vice president of marketing, family data plans are bad for customers. Sherrard feels that having multiple people (or devices) on family data share plans will lead to customers constantly fearing that they will go over their data allotment.
"Do families really want to keep track of each others’ data consumption," Sherrard questioned. "We don’t think so. Just imagine mom’s email is suddenly unavailable because her teenage son watched an HD movie on his phone, consuming the family’s data allotment."
T-Mobile believes that consumers today do not want a ‘one size fits all’ approach to shared family data plans, nor would they benefit from that model."
So if family data plans aren't the answer, what is T-Mobile's alternative? The company feels that it offers the right balance for customers with no-annual-contract data plans (daily, weekly, or monthly) for tablets, "unlimited" data plans (in T-Mobile's case, unlimited means full speed data access until you hit your monthly threshold, then reduced speeds until the end of your billing cycle), and the addition of mobile hotspot functionality with 5GB and 10GB data plans.
However, until AT&T and Verizon Wireless announce pricing for their respective family data plans, we won't know which solution offers the best value for customers. And even when pricing is revealed, no one solution is going to be perfect for every family or situation.
This article is over a month old, voting and posting comments is disabled
RE: That's okay, he's an idiot
5/20/2012 10:53:32 AM
I'm with you Brandon, however, I am very doubtful the plans will benefit folks like you and me who only pay for 2 data plans. I'm betting they are going to target the higher ARPU customers who have 4 or 5 phones on their family plan.
I have a feeling it will play out something like this; 1GB for $30, 5GB for $60, 10GB for $80, and so on.
While I could drop both data plans and stay within 1GB of usage, we would definitely have to watch our data usage much more closely, as (combined) the two phones on my family plan use a little more or a little less than 1GB each month.
They definitely don't want to lose revenue per device, so they're going to structure it so the least amount of people can downgrade and save money, the most amount of people keep paying what they currently are, and a small portion will bump up to something they *think* they need at the moment. As data usage increases, everyone will have to bump up tiers and spend more anyway.
RE: That's okay, he's an idiot
5/21/2012 3:49:53 PM
I too am grandfathered on an unlimited plan, but I have doubts as to how much longer they will let us stay grandfathered. I'm sure that eventually we'll lose the unlimited whether we like it or not.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
Verizon Wireless to Kill Unlimited LTE Data, Even for Grandfathered Users
May 16, 2012, 4:25 PM
AT&T Readying Systems for Shared Data Plans
February 13, 2012, 10:28 AM
BlackBerry’s Latest "Plug" for its Passport Smartphone: Displaying Sharp X-rays for Doctors
August 21, 2014, 4:49 PM
Sprint Introduces $60 Unlimited Plan, Touts $20/Month Costs Savings Versus T-Mobile
August 21, 2014, 2:05 PM
Opera Becomes Official Browser of Microsoft-Nokia's Non-Windows Phones
August 21, 2014, 1:01 PM
Microsoft Tests Free 24-Hour Xbox One Game Trials
August 21, 2014, 11:41 AM
New Photos Show “Assembled” iPhone 6, Protruding Camera Ring
August 20, 2014, 2:32 PM
ZTE Nubia 5S mini LTE 4.7" Smartphone Headed to U.S. for $280 Unlocked
August 20, 2014, 10:37 AM
Most Popular Articles
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
Windows Phone, BlackBerry Smartphone Market Share Falls to 2.5%, 0.5% Respectively
August 15, 2014, 9:44 AM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Report: Windows 9 “Threshold” Tech Preview Coming Next Month
August 15, 2014, 11:29 AM
Apple Scores Patents, Preps New Reversible USB Plug for iPhone 6 Connector
August 18, 2014, 1:32 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information