Ford has the Prius v in its crosshairs
Ford is taking the fight straight to Toyota with its new C-MAX Hybrid. While we first brought you news of the vehicle last year, Ford is now accepting per-orders for what it sees as the perfect competitor for the popular Prius v.
Ford announced that the C-MAX Hybrid will have a base price of $25,995 which is $500 lower than the Prius v. Ford also plays the "spec war" game by touting slightly greater maximum cargo capacity (99 cu. ft. vs. 97 cu. ft.) and roughly an inch greater headroom for both front and rear passengers.
Ford C-MAX Hybrid
The C-MAX Hybrid is powered by a naturally aspirated 2.0-liter, four-cylinder gasoline engine (Atkinson Cycle), which is paired with a CVT and Ford's hybrid powertrain (now with a lithium-ion battery pack). We have the feeling that this is the same system that powers the second generation Ford Fusion Hybrid. While Ford isn't yet giving out EPA numbers for the C-MAX Hybrid, the 2013 Fusion Hybrid is good for 47/44 (city/highway).
“C-MAX Hybrid offers better fuel economy, performance, technology and functionality than Prius v – and C-MAX Hybrid customers will pay less at the dealership and at the pump,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “Ford is delivering the power of choice for leading fuel economy across its lineup – from EcoBoost to electrified vehicles – because customers increasingly want to save money at the pump, even as gas prices rise over time.”
Production of the C-MAX Hybrid is already underway, and potential customers can spec and price out one on Ford’s site. A plug-in variant, the C-MAX Energi, will be available later this year.
Source: Ford
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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