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Facebook is now looking to raise about $12 billion

Facebook's $100 billion initial public offering (IPO) was already set to be one of the largest IPO's in the tech industry, but now, the social network is looking to surpass the $100 billion mark by raising another $12 billion.

According to a filing with the U.S. Securities and Exchange Commission, Facebook increased the price target range from $28-$35 per share to $34-$38 per share today. This values Facebook at about $93 billion to $104 billion, exceeding the $100 billion mark.

At about $36 per share, Facebook would raise $12.1 billion.

Social networking giant Facebook revealed that it was planning a 2012 IPO back in November 2011. The company was talking about raising $10 billion for the initial public offering. Many had previously thought a 2011 IPO was in the works, but a shaky economy and ongoing privacy battles with the U.S. government put everything on hold.

In February 2012, Facebook made the IPO official. The company said it was looking to sell $5 billion of its private shares and hoped to be valued at $100 billion.
The set date for the company to go public was May 18.

The social network plans to complete the IPO later today, which is two days ahead of schedule. Facebook is expected to price its shares on Thursday and begin trading under the ticker "FB" on Friday.

Facebook's IPO is the largest ever to come out of Silicon Valley. In 2004, Google raised nearly $2 billion. Last year, Groupon raised $700 million and Zynga raised $1 billion.

After the IPO is completed and Facebook begins trading, the social network plans to sell 12.3 percent of the company, or $337.4 million shares.

Source: Reuters

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RE: Over valued
By steven975 on 5/15/2012 11:34:50 AM , Rating: 2
What is extremely worrisome is that this IPO is being marketed to the general public heavily.

This is usually a sign that the smart money has passed or has limited interest.

RE: Over valued
By leviathan05 on 5/15/2012 12:02:48 PM , Rating: 4
I'm not sure what you mean by marketed here, but if you think anyone in the public can get in on this IPO, that's actually not true. Unless you are part of the "public" that has a multi-million dollar investment account at one of the underwriting firms, you will not be a part of this IPO.

This IPO is so publicized because it is the largest in a long time and it revolves around a company that a large portion of the world's population is associated with.

RE: Over valued
By rubbahbandman on 5/15/2012 2:32:00 PM , Rating: 3
There is a very clear psychological connection to this strategy of marketing to the naive public. Generally what ends up happening is that "smart money" AKA the well-connected rich get first dibs on big IPOs (and believe me, in Facebook's case, they are all going to be at this party). Overnight the valuations will skyrocket and eventually the stock is open to the general public who buy in at a premium and the smart money take their profits and bail.

This happened over and over in the 90's with all the worthless dot com busts and if Facebook ends up being a bust it will surely happen again (although Facebook legitimately has a lot more going for it). Expect this IPO to be HUGE in the near term though, the problem is we don't get to be part of the party. At least Facebook has enough clout to raise their market valuation to over $100B. The "smart money" would much rather price them at half of that on their IPO and more than double their valuation on the first day of trading. They will still try though, it's just a lot harder to justify when the market cap is already this absurd... :)

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