Apple Gets Free Product Placement in TV Shows, Movies
May 14, 2012 7:05 PM
comment(s) - last by
Apple's iPhone used in Mission:Impossible 4
Apple devices have made 891 appearances in TV shows in 2011, which is an increase from 613 appearances in 2009
Apple came, saw, and conquered many aspects of the tech world, but now, the Cupertino-based gadget maker is seeing its name in lights as it works to
Product placement in television and film has become a big deal for companies with devices to show off. The reason for this is that consumers are using DVRs and video streaming services more and more. DVRs allow users to bypass commercials, and video services like Netflix do not have commercials. Without television commercials, it's harder for companies like Apple to advertise their latest products.
That's where television shows and movies come in. Product placement within
the TV shows
and movies have become an increasingly important avenue in advertisement. It's not a new form of advertising by any means, but over time, tech giant Apple has made it a crucial part of its ad technique without paying a penny.
According to Nielsen, a global marketing and advertising research company, Apple devices have made 891 appearances in TV shows in 2011, which is an increase from 613 appearances in 2009. Also, Brandchannel, which tracks product appearances, reported that Apple products popped up in over 40 percent of movies that struck gold in the weekly box office in 2011. This is huge compared to most brands.
While most companies have to pay to have their products featured in a TV show or film, Apple has managed to do so for free by simply offering as many free iPhones, iPads, and Macs as needed.
"Apple won't pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads and iPhones," said Gavin Polone, producer of HBO's
Curb Your Enthusiasm
. "It's kind of a graft situation."
Apple's product placement goes back to the 1990's when the PowerMac laptop made an appearance in
Now, the latest
movie is featuring about eight minutes of Apple products like iPhones, iPads and Macs. The approximate value of this screen time is $23 million.
Apple has the right idea with TV and movie product placement. According to Ace Metrix, an ad tracking firm, test audiences recently gave an iCloud commercial a 15 percent less favorable rating than previous commercials. With traditional commercials on the decline, free advertisement on TV and in movies seems to be the way to go.
This article is over a month old, voting and posting comments is disabled
RE: Hope the Studio got their cut
5/15/2012 11:28:24 PM
Considered? Sure. And found to be wrong.
The internet is littered with information about how horrifically bad an Apple decision has been for the past 20 years. You people don't get to keep pretending that it isn't.
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
Ashton Kutcher Reportedly Cast as Steve Jobs in New Film "Jobs"
April 2, 2012, 8:57 AM
Source: Apple to Enter TV Display Business Late This Year
June 21, 2011, 4:34 PM
UK Teachers Want Parents to Cut-Off Their Children's Internet, Tablet Use at Night
April 17, 2014, 3:40 PM
Quick Note: Chrome Remote Desktop App for Android Launches
April 17, 2014, 9:26 AM
Report: Apple Plans to Integrate Shazam Song Finding Functionality into Siri
April 17, 2014, 9:15 AM
Bring Your Own Battery: LG Isai FL Likely is G3, First U.S. Quad-HD Android
April 16, 2014, 7:38 PM
Project Moonshine: Google's Plan to Flatten Android App Icons Leaks
April 16, 2014, 1:46 PM
Apple, Microsoft, and Major U.S. Wireless Carriers Embrace Smartphone "Kill Switch"
April 16, 2014, 10:08 AM
Most Popular Articles
Cities to Carpoolers: Sharing Your Car is Illegal, We Will Seize Your Cars
April 4, 2014, 9:17 PM
A-10 Warthog May Live to Fight Another Day with Support from Lawmakers
April 14, 2014, 9:41 AM
EFF: NSA May Have Used IRC Botnets to Exploit Heartbleed for Last Two Years
April 14, 2014, 4:43 PM
Quick Note: Toyota Attempts to Erase “Boring” Image with ’15 Camry SE Hybrid
April 16, 2014, 11:36 AM
A Bug's Life: Female Cave Bugs Have Penises, Penetrate Males for Three Days
April 17, 2014, 7:20 PM
Latest Blog Posts
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information