backtop


Print 31 comment(s) - last by CZroe.. on May 21 at 9:13 PM


Apple's iPhone used in Mission:Impossible 4  (Source: cultofmac.com)
Apple devices have made 891 appearances in TV shows in 2011, which is an increase from 613 appearances in 2009

Apple came, saw, and conquered many aspects of the tech world, but now, the Cupertino-based gadget maker is seeing its name in lights as it works to conquer Hollywood as well.

Product placement in television and film has become a big deal for companies with devices to show off. The reason for this is that consumers are using DVRs and video streaming services more and more. DVRs allow users to bypass commercials, and video services like Netflix do not have commercials. Without television commercials, it's harder for companies like Apple to advertise their latest products.

That's where television shows and movies come in. Product placement within the TV shows and movies have become an increasingly important avenue in advertisement. It's not a new form of advertising by any means, but over time, tech giant Apple has made it a crucial part of its ad technique without paying a penny.

According to Nielsen, a global marketing and advertising research company, Apple devices have made 891 appearances in TV shows in 2011, which is an increase from 613 appearances in 2009. Also, Brandchannel, which tracks product appearances, reported that Apple products popped up in over 40 percent of movies that struck gold in the weekly box office in 2011. This is huge compared to most brands.

While most companies have to pay to have their products featured in a TV show or film, Apple has managed to do so for free by simply offering as many free iPhones, iPads, and Macs as needed.

"Apple won't pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads and iPhones," said Gavin Polone, producer of HBO's Curb Your Enthusiasm. "It's kind of a graft situation."

Apple's product placement goes back to the 1990's when the PowerMac laptop made an appearance in Mission: Impossible. Now, the latest Mission:Impossible movie is featuring about eight minutes of Apple products like iPhones, iPads and Macs. The approximate value of this screen time is $23 million.

Apple has the right idea with TV and movie product placement. According to Ace Metrix, an ad tracking firm, test audiences recently gave an iCloud commercial a 15 percent less favorable rating than previous commercials. With traditional commercials on the decline, free advertisement on TV and in movies seems to be the way to go.

Source: Businessweek



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Hope the Studio got their cut
By Targon on 5/15/2012 8:07:07 AM , Rating: 2
It is easy to convince people that a $2000+ Apple is going to be better than a $600 Windows based system. The real key is that many people are having financial problems these days, and a $700 Windows based system is still pretty good, with a 23 inch flat panel display.


RE: Hope the Studio got their cut
By bupkus on 5/15/2012 10:29:59 AM , Rating: 1
But what about the fact that Apple products don't get viruses? Huh? One nasty virus could cost you plenty.
Bet you didn't see that coming, did you.

Boink boink boink boink. <img=kid on pogo stick>


RE: Hope the Studio got their cut
By GotThumbs on 5/15/2012 1:29:54 PM , Rating: 1
"Apple products don't get viruses"

Are you really that daft? It's NOT that they are imune to attack...its because no one has been interested in attacking them. That is changing...as you may have read about Apples recent issue with Malware.

Sure, if you run a closed ecosystem like Apple....you can control exposure to outside issues. But think about how much control naive consumers are GIVING to Apple. Apple controls ALL SIDES of their environment. Hardware, software, content. They get consumer $$ from ALL sides. Sure Apple is great in the general consumers mind...because they have zero understanding of what is actually occuring. Apple is obtaining more and more control in telling many consumers how/what the can do with their products....."Your holding it wrong" for example.

I'm fine sitting on the sidelines and watching the general population give away its freedom of choice.


RE: Hope the Studio got their cut
By Valahano on 5/16/2012 7:14:11 AM , Rating: 2
You silly... it was a joke.


RE: Hope the Studio got their cut
By The Raven on 5/16/2012 9:48:34 AM , Rating: 2
quote:
I'm fine sitting on the sidelines and watching the general population give away its freedom of choice.
I am too...as long as the gov't doesn't say that it is illegal to "jailbreak" my PC.


RE: Hope the Studio got their cut
By The Raven on 5/15/2012 10:52:18 AM , Rating: 1
quote:
It is easy to convince idiots that a $2000+ Apple is going to be better than a $600 Windows based system.
FIFY
Not that they are all idiots, but given the parameters of your statement...
And intended purpose is another thing.
I don't have solid stats, but I'd wager that they would look something like this: 80% of all Apple PCs are overpowered for what they are used for. 40% of all others are overpowered. This sort of thing happens when you just want the shiney object.


"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki