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Apple's iPhone used in Mission:Impossible 4  (Source: cultofmac.com)
Apple devices have made 891 appearances in TV shows in 2011, which is an increase from 613 appearances in 2009

Apple came, saw, and conquered many aspects of the tech world, but now, the Cupertino-based gadget maker is seeing its name in lights as it works to conquer Hollywood as well.

Product placement in television and film has become a big deal for companies with devices to show off. The reason for this is that consumers are using DVRs and video streaming services more and more. DVRs allow users to bypass commercials, and video services like Netflix do not have commercials. Without television commercials, it's harder for companies like Apple to advertise their latest products.

That's where television shows and movies come in. Product placement within the TV shows and movies have become an increasingly important avenue in advertisement. It's not a new form of advertising by any means, but over time, tech giant Apple has made it a crucial part of its ad technique without paying a penny.

According to Nielsen, a global marketing and advertising research company, Apple devices have made 891 appearances in TV shows in 2011, which is an increase from 613 appearances in 2009. Also, Brandchannel, which tracks product appearances, reported that Apple products popped up in over 40 percent of movies that struck gold in the weekly box office in 2011. This is huge compared to most brands.

While most companies have to pay to have their products featured in a TV show or film, Apple has managed to do so for free by simply offering as many free iPhones, iPads, and Macs as needed.

"Apple won't pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads and iPhones," said Gavin Polone, producer of HBO's Curb Your Enthusiasm. "It's kind of a graft situation."

Apple's product placement goes back to the 1990's when the PowerMac laptop made an appearance in Mission: Impossible. Now, the latest Mission:Impossible movie is featuring about eight minutes of Apple products like iPhones, iPads and Macs. The approximate value of this screen time is $23 million.

Apple has the right idea with TV and movie product placement. According to Ace Metrix, an ad tracking firm, test audiences recently gave an iCloud commercial a 15 percent less favorable rating than previous commercials. With traditional commercials on the decline, free advertisement on TV and in movies seems to be the way to go.

Source: Businessweek



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Hope the Studio got their cut
By lightfoot on 5/14/2012 9:23:59 PM , Rating: 1
quote:
Now, the latest Mission:Impossible movie is featuring about eight minutes of Apple products like iPhones, iPads and Macs. The approximate value of this screen time is $23 million.

I hope that they got $23 Million worth of product from Apple... If I were the studio/shareholder I would demand to know where that money went. $23 Million is a shit-ton worth of services to just give away.




RE: Hope the Studio got their cut
By TakinYourPoints on 5/14/12, Rating: 0
RE: Hope the Studio got their cut
By Solandri on 5/15/2012 4:58:31 AM , Rating: 4
Yeah. I think most people who dislike Apple don't really understand that regular folks like Apple products. They look nice and they're easy to use. The slick advertising also makes them feel good about buying/using it - that they made the right choice spending their money on it. That's why Apple gets this kind of product placement for free (well, for the cost of giving away some of their products). Its users like them.

I disagree with most of what Apple does, but it's totally obvious to me when I see an Mac or iP* user fawning over their device that they have a strong emotional response to it. Like it or not, people are emotional creatures - if forced to choose between emotion and rationality, emotion will usually win out. And sales will be based not just on features and specifications, but how the buyer feels about the product.

If you're gonna compete with Apple, you're not gonna win by trying to convince people who like using Apple products that those products suck. You have to win by convincing them that your product is better.


RE: Hope the Studio got their cut
By Targon on 5/15/2012 8:07:07 AM , Rating: 2
It is easy to convince people that a $2000+ Apple is going to be better than a $600 Windows based system. The real key is that many people are having financial problems these days, and a $700 Windows based system is still pretty good, with a 23 inch flat panel display.


RE: Hope the Studio got their cut
By bupkus on 5/15/2012 10:29:59 AM , Rating: 1
But what about the fact that Apple products don't get viruses? Huh? One nasty virus could cost you plenty.
Bet you didn't see that coming, did you.

Boink boink boink boink. <img=kid on pogo stick>


RE: Hope the Studio got their cut
By GotThumbs on 5/15/2012 1:29:54 PM , Rating: 1
"Apple products don't get viruses"

Are you really that daft? It's NOT that they are imune to attack...its because no one has been interested in attacking them. That is changing...as you may have read about Apples recent issue with Malware.

Sure, if you run a closed ecosystem like Apple....you can control exposure to outside issues. But think about how much control naive consumers are GIVING to Apple. Apple controls ALL SIDES of their environment. Hardware, software, content. They get consumer $$ from ALL sides. Sure Apple is great in the general consumers mind...because they have zero understanding of what is actually occuring. Apple is obtaining more and more control in telling many consumers how/what the can do with their products....."Your holding it wrong" for example.

I'm fine sitting on the sidelines and watching the general population give away its freedom of choice.


RE: Hope the Studio got their cut
By Valahano on 5/16/2012 7:14:11 AM , Rating: 2
You silly... it was a joke.


RE: Hope the Studio got their cut
By The Raven on 5/16/2012 9:48:34 AM , Rating: 2
quote:
I'm fine sitting on the sidelines and watching the general population give away its freedom of choice.
I am too...as long as the gov't doesn't say that it is illegal to "jailbreak" my PC.


RE: Hope the Studio got their cut
By The Raven on 5/15/2012 10:52:18 AM , Rating: 1
quote:
It is easy to convince idiots that a $2000+ Apple is going to be better than a $600 Windows based system.
FIFY
Not that they are all idiots, but given the parameters of your statement...
And intended purpose is another thing.
I don't have solid stats, but I'd wager that they would look something like this: 80% of all Apple PCs are overpowered for what they are used for. 40% of all others are overpowered. This sort of thing happens when you just want the shiney object.


RE: Hope the Studio got their cut
By Motoman on 5/15/2012 11:10:11 AM , Rating: 1
quote:
If you're gonna compete with Apple, you're not gonna win by trying to convince people who like using Apple products that those products suck. You have to win by convincing them that your product is better.


No you won't. Because there's no possible way that they would ever believe anything is better.

Apple consumers are making an entirely emotional decision to join the church of Apple. It's horrifically irrational - no amount of discussing with them why it would be a more rational choice to buy something else is going to help. If it's Apple, they buy it...if it's not, they don't. End of story.

Ultimately the only company that can fix the Apple problem is Apple. They'll have to at some point wind up sucking so bad that their own followers start to wake up. I'm pretty sure that's impossible...but it's the only way that issue is going to be resolved.

It's not unlike Jonestown. Even at the end when it was clear that their leader had been lying to them the whole time, and was stark raving mad, the followers just went ahead and drank the kool aid and went down with him...rather than face the fact that they were so pathetically duped by the con man.


RE: Hope the Studio got their cut
By messele on 5/15/2012 3:15:48 PM , Rating: 3
Have you considered that your view that under no circumstances an Apple product is the right choice to make is just as fanatical as those you berate?

Idiocy can be an opposing force too.


RE: Hope the Studio got their cut
By Motoman on 5/15/2012 11:28:24 PM , Rating: 2
Considered? Sure. And found to be wrong.

The internet is littered with information about how horrifically bad an Apple decision has been for the past 20 years. You people don't get to keep pretending that it isn't.


By TakinYourPoints on 5/16/2012 9:51:16 PM , Rating: 1
quote:
Idiocy can be an opposing force too.


It is definately an opposing force, look at Motoman's entire post history for proof. He makes the idiots who post on the Fox News page look rational


By TakinYourPoints on 5/19/2012 8:38:18 AM , Rating: 2
quote:
It's horrifically irrational - no amount of discussing with them why it would be a more rational choice to buy something else is going to help.


Says the guy running a second rate business who cons customers into buying inferior AMD parts "because Intel is evil".

Model of rationality and logic right here.


RE: Hope the Studio got their cut
By xenol on 5/16/2012 12:24:14 PM , Rating: 2
So the secret to making a computer look good is give it a matte aluminum look and a black bezel on the LCD.


By TakinYourPoints on 5/16/2012 9:54:23 PM , Rating: 2
Not entirely. Lots of companies have been doing their version of a MBP for years and it still isn't the same. Proportions (huge huge thing), materials, there's a lot more to it than simply using aluminum


RE: Hope the Studio got their cut
By mutatio on 5/15/2012 5:47:25 AM , Rating: 1
Yeah, even when the show/movie blocks the Apple logo the devices still look sleek and clean. Much like Apple's design ethos with their devices of, "It shouldn't get in the way of the user experience," we also see this in something as seemingly simply as a photo shoot or an ad (whether in print, online, or video). These devices can work to amplify the appearance of a tech product as well as work to not distract the viewer from the intent of the ad. e.g., The advertiser wants you to see that a computer is being used to access their service with the focus being on their service, not on flashing neon or LED lights or garish lines that are par for the course on a host of non-mac systems. It will be interesting to see how Apple works to refine the MacBook Air design as we begin to see the ultra book knockoffs saturate the market.


By mondo1234 on 5/14/2012 8:26:46 PM , Rating: 5
How many is 3 blogs a day, times 6 days a week, times 52 weeks?

Is that 936 times? I will have to ask Bloomberg....




By xti on 5/15/2012 9:57:40 AM , Rating: 2
6


It wasn't all Apple...
By CZroe on 5/14/2012 11:52:44 PM , Rating: 3
You know, there was another phone featured pretty prominently in MI4:Ghost Protocol.




Hardly new...
By The Raven on 5/15/2012 10:42:02 AM , Rating: 2
quote:
Apple's product placement goes back to the 1990's when the PowerMac laptop made an appearance in Mission: Impossible. Now, the latest Mission:Impossible movie is featuring about eight minutes of Apple products like iPhones, iPads and Macs. The approximate value of this screen time is $23 million.
Up until the media took over Apple's marketing for them, Apple was the only company that needed to advertise in this way. They couldn't afford TV commercials en masse and everyone thought they were a joke.

Giving equipment away to studios is hardly anything new. Look at the credits of any movie and you will see HP or Dell giving away equipment just to have them mentioned in the credits. Of course Apple would demand that the "apple" shows up in the film. Not good enough to just be a sponsor.




dadsflkdlfalkdjfsd
By Ashley001 on 5/15/12, Rating: 0
More Obvious = Less Effective
By EricMartello on 5/14/12, Rating: -1
RE: More Obvious = Less Effective
By UNHchabo on 5/14/2012 8:24:56 PM , Rating: 2
I watch Law&Order SVU, and their Apple product placement is pretty prevalent, but it usually just makes me chuckle. If I remember correctly, they even had an episode where they were showing a sketch artist's work to witnesses using an IPad, rather than just handing them a piece of paper.

The worst one in recent years is Bones, and their product placement for Toyota. In the course of a couple episodes about 2 years ago, they had some atrocious sequences of dialog that sounded like they came from a bad infomercial:
quote:
Daisy: Why do you drive a minivan? Do you have kids that we don’t know about?
Angela: I’m an artist, Daisy, and the Sienna has plenty of room, plus I stink at parallel parking and that back-up camera thing is like the invention of the century.


RE: More Obvious = Less Effective
By Omega215D on 5/15/2012 1:49:06 AM , Rating: 2
On Fringe Sprint Android phones make appearances almost everywhere along with Ford made vehicles. While House, M.D. does feature Macbooks it also features machines from HP and IBM.

I haven't watched Law & Order (any variant) in a while and can't remember seeing any Apple products. Anyhow, if the investigative team uses it then that's one hell of a product misplacement as our crime labs make heavy use of Thinkpads or Toughbooks along with Dell and HP desktops even for image, sound and chemical analysis. Granted I've spotted a couple of Mac workstations.


RE: More Obvious = Less Effective
By Solandri on 5/15/2012 5:07:24 AM , Rating: 2
This is the solution to TV/movie piracy, not DRM. Shows are given away for free, and the producers will make money by selling advertisements in the shows. The ads will have to be product placement to prevent them from being edited out of the program. The more your show is distributed and shared (i.e. "pirated"), the more money you can demand from advertisers for subsequent episodes.

That isn't the answer the studios want to hear. But it's the answer that makes sense in the current reality - where I can send gigabytes of data to someone else on the other side of the world in a few hours.


RE: More Obvious = Less Effective
By The Raven on 5/15/2012 10:33:07 AM , Rating: 2
quote:
This is the solution to TV/movie piracy, not DRM. Shows are given away for free, and the producers will make money by selling advertisements in the shows. The ads will have to be product placement to prevent them from being edited out of the program.
When TMNT (the first one with Corey Feldman) came out back in 1990 I remember reading about product placement in Nintendo Power. The mentioned how much Dominoes had to pay to get the pizza dude role in the movie. And that is just when my young azz discovered what was going on. I have little hope that things will get any better based on that since things have not changed much since then.
quote:
The more your show is distributed and shared (i.e. "pirated"), the more money you can demand from advertisers for subsequent episodes.
Yeah I don't think this is not the right way to look at it. In reality monetary value should be placed on the effort/talent needed to produce the movie. Not placed on the value that society gets out of the movie. Advertisers just pay what they must to compete with other advertisers: highest bidder. It has nothing to do with the filmmaker's operations.


RE: More Obvious = Less Effective
By CZroe on 5/21/2012 9:13:50 PM , Rating: 2
And then they got smeared when the movie depicted them delivering late. :D


RE: More Obvious = Less Effective
By kattanna on 5/15/2012 10:50:03 AM , Rating: 1
i think one of the worst ones was an episode of smallville back in the days and the whole episode was basically a car commercial.


RE: More Obvious = Less Effective
By sviola on 5/15/2012 11:06:27 AM , Rating: 1
quote:
i think one of the worst ones was an episode of smallville back in the days and the whole episode was basically a car commercial.


Just like all 3 Transformers movies!!!


RE: More Obvious = Less Effective
By atay87 on 5/15/2012 1:37:06 PM , Rating: 1
Talladega Nights had the most ridiculously over the top product placement I have seen in a movie. It was so obvious that they were pretty much making fun of it. Which they could get away with since it was a comedy.


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