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Apple's new Maps app  (Source: 9 to 5 Mac)
Apple is expected to show off the new Maps app at the company's World Wide Developers Conference in June

Apple is reportedly ditching Google for its Maps application once iOS 6 comes around.

Since 2007, Apple's Maps app has used a Google backend. This means that Apple has had full control of the application design, but Google owned the backend. The iPhone, iPad and iPod touch have all been running Google Maps since each device's launch.

But this is all about to change, according to 9 to 5 Mac. Apple is now looking to launch an all new Maps application with an Apple backend that is reportedly faster and more reliable than Google Maps.

The decision to go solo was based on Apple's acquisition of Placebase, an online mapping service with special customizations and features; C3 Technologies, which provides detailed 3D city models for the web mapping industry, and Poly9, a Canadian company that creates interactive 3D software designed for use in a browser.

With these new mapping services in Apple's back pocket, the tech giant is ready to launch a whole new application once iOS 6 debuts. The app will have a new logo, but more importantly, it will offer 3D mode for a stunning view of any location the user chooses. The 3D mode feature was built by C3 Technologies.

Users can choose 3D mode much like they currently select pin, traffic and map buttons: just by pushing a new "3D" button. Once doing so, the user will receive realistic images right on their iPhone, iPad or iPod touch.

Many expect Apple to show off the new Maps app at the company's World Wide Developers Conference in June.

Source: 9 to 5 Mac

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RE: A dish served cold
By Tony Swash on 5/12/2012 4:54:19 AM , Rating: -1
Google were invited to be close and trusted partners by Apple. Google's CEO Eric Schmidt was invited on to Apple's board. Apple invited Google to participate in Apple's secret iPhone development programme and Google's services were baked into iOS and the iPhone from day one. Eric Schmidt participated in the original iPhone launch.

Google was working on a phone OS and Apple knew this but all the evidence indicates strongly that Google was developing a phone OS design to take on RIM and Windows Mobile, that a physical keyboard was central to that design and that touch controls were secondary. As soon as it became apparent that the iPhone was a game changer Google re-engineered the Android OS to make it function more or less just like iOS, they did this while Eric Schmidt continued to sit on Apple's board and at a time when Apple had no products that competed with Google products or services.

When it became apparent that Android was being used to build phones modelled on the iPhone and which were intended to compete against the iPhone Schmidt Apple asked Google to desist from what they perceived to be copying of iOS but Google decided to continue with the path of Android development it had embarked upon.

Schmidt stepped down from Apple's board in 2009.

In May 2010. just as the first really clone like Android phones were coming into the market strongly, Google held it's annual IO event and explicitly attacked Apple and Steve Jobs through out the key note presentations.

Electronista: Thu May 20, 2010


Google IO keynote says Jobs' vision is draconian

Android was created precisely to prevent the kind of mobile future Apple is trying to make, Google said in its day 2 I/O conference keynote. The company's Vic Gundotra said Android was necessary as, without it, too much control would be put into the hands of Steve Jobs and the iPhone platform. Gundotra didn't mention Jobs by name but left little mystery that he was being blamed for creating a dystopic mobile environment not unlike the "1984" Apple once criticized.

"If we did not act, we faced a draconian future where one man, one phone, one carrier was the future," he said. "That's a future we don't want."??Direct jabs at Apple were also strewn throughout the keynote, pointing out either policy or technical limitations in the iPhone and iPad that Android 2.2 would overcome.

The Apple - Google alliance was in tatters and through out Google's attacks Apple said nothing to criticise Google. But one can be sure that Apple decided there and then to ensure that they should move as soon as possible to a position where Apple was not dependent on Google services and that Apple felt free to compete against Google's key products.

RE: A dish served cold
By Alexstarfire on 5/12/2012 6:50:57 PM , Rating: 2
If that was even close to true I have no idea how he wouldn't have been sued into oblivion for that. And a recent video has shown that Google had two versions of it's OS, one like BB and one that was touch based.

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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