Source: 9 to 5 Mac
quote: Business Insider estimates that mobile advertising -- in 2017 -- will total less than $6 billion. Their focus is on the massive US market. Let's throw in the world and double that $6 billion to $12 billion.Now let's agree that their estimate is conservative. Boost it to $20 billion.Meaning, the entire global mobile advertising business will be *half* of just Google's 2012 revenues. And they will not capture all of these. Apple and iAds will capture their slice, as will Microsoft Bing. Some will go to companies like Foursquare and Twitter, or their progeny. Others will get a piece.But here's what the analysts continue to miss and which I continue to harp on: the mobile advertising business is **not** incremental. It is not supplemental. It is a **replacement**.More and more of what we do, what we search for, what we read, play, map, watch, surf, buy and sell takes place on the smartphone. It is where we connect with people, places and data.Not the desktop.Analysts -- and investors -- need to understand that desktop advertising revenues will not simply continue as mobile grows. Those desktop ad dollars are based on activity that will cease and/or transfer to the smartphone.There is a very real chance that Google, for example, a digital advertising company, can do everything right yet find itself with a radically smaller market five years from now.
quote: but nothing Apple is doing in the tablet market precludes anybody else competing fairly in that market.
quote: Apple shill to the rescue with a another book of a post....
quote: I know reading more than two sentences strains your brain, you have said so before
quote: I cannot see what force can stop Apple reaching a billion users in a couple or so years