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However, the good news is that this number didn't meet the company's annual net loss estimates of $6.4 billion USD, which it predicted last month

It's become pretty well-understood that Sony is a sinking ship that requires quite a few fixes before it can ever be saved, but if its latest annual loss is any indication of what's to come, Sony isn't coming up for air anytime soon.

Sony recently reported a record-breaking annual loss of 457 billion yen ($5.7 billion USD), which is the company's fourth straight year of losses. However, the good news is that this number didn't meet the company's annual net loss estimates of $6.4 billion USD, which it predicted last month.

To break it down a bit further, quarterly sales increased 1.2 percent on-year to $1.6 trillion yen ($20 billion USD) and annual sales decreased 10 percent to 6.5 trillion yen ($81 billion USD). For January through March 2012 alone, Sony reported a loss of 255 billion yen ($3.2 billion USD).

A lot of Sony's issues have to do with its TV unit, which has seen eight straight years of quarterly losses. Last December, Sony decided to shake up its TV division by negotiating a buyout of its 50 percent manufacturing stake with Samsung in the LCD joint venture. It also split its TV division into three units consisting of sales of LCD TVs, outsourcing manufacturing to cheaper foreign facilities and developing future TVs.

In March 2011, Sony's new CEO Kazuo Hirai said he would personally take over the struggling TV business himself while making other management changes to help bring the company out of the red. For instance, he made digital imaging, games and mobile the three core pillars of the company. Hirai also appointed new figures to oversee other departments and even introduced a new medical business unit.

Just last month, Hirai laid out a whole new game plan for Sony that aims to make the Japanese company profitable again. This plan included design changes to gadgets like TVs, a reduction of certain models, and expanded game titles and subscription services.

While these changes are a good start, the company
is still having a hard time for now. Sony ended up having to cut 6 percent of its global workforce in early April, which was about 10,000 employees.

Sony is staying positive though, hoping that entertainment blockbusters like "The Amazing Spider-Man," "Skyfall," and "Men in Black 3" will help the company out a bit.

"This year remains crucial for a recovery in our electronics business," said Masaru Kato, Sony's chief financial officer. "A fifth straight year of losses should never be tolerated."

Source: Sony

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RE: amazing
By someguy123 on 5/13/2012 11:33:58 PM , Rating: 2
Sony was actually doing relatively well in 08~10. In 2011 their revenue just tanked completely. They probably just assumed it was a bad quarter and didn't start scrambling to restructure until recently. It's not going to show up in their quarterlies for a while.

RE: amazing
By Alexvrb on 5/14/2012 12:25:58 AM , Rating: 2
Maybe as a whole they were doing OK. But their TV unit, if you read the article, has been suffering losses for the past 8 years. EIGHT! They're just now waking up to the problem? Their TVs have rarely been price competitive, in many cases even with other higher-end brands.

RE: amazing
By someguy123 on 5/14/2012 2:13:51 AM , Rating: 2
They probably didn't care because they tried to use their TVs as a vehicle for XMB/media access and pushing 3D. I think their real problem was that they assumed they could continue to subsidize production as a means of pushing new standards like 3D and bluray. The sudden plummet in 2011 is probably a mixture of producing too many overly expensive 3D sets (manufacturing wise) while also having those sets sell next to nothing and giving customers less options to just buy a regular 2d television.

RE: amazing
By Samus on 5/14/2012 6:38:27 AM , Rating: 2
Sony hasn't been doing well for a decade when compared to their competition. Samsung's profit margins years ago when Sony was profitable still trumped them. In 2005, Sony reported 1 billion net profit on 20 billion in net sales, where Samsung reported 3 billion net profit on 7 billion in net sales.

It's been all downhill from there.

RE: amazing
By someguy123 on 5/14/2012 12:14:32 PM , Rating: 2
Right...relatively, i.e. not losing billions every quarter. You can't really compare any corporation to samsung, which has such a monopoly in multiple industries in Korea that they literally have their own city.

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