Nokia Can't Keep Up With Cyan Lumia 900 Demand, In Talks With Verizon
May 11, 2012 1:47 PM
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Hot Lumia 900 phone may receive WP8 update, after all; Nokia's WP7.5 PureView 808 41 megapixel coming to U.S.
investor faith in its board and executive leadership waivering
, Finnish phonemaker Nokia Oyj (
) finally has some good news to report. The company has at last wrapped its head around the U.S. carrier model, and is showing
strong early gains
for its troubles.
I. Tasting Success -- Nokia Sees Wild Lumia 900 Demand
The U.S. is the world's
second largest smartphone market
behind only China, but the U.S. remains the world's largest phone market in revenue. Unlike some foreign markets where customers tend to seek out product on their own and buy unlocked handsets, most U.S. customers come in to the phone store not knowing much about the products (other than what little they've seen in television ads). Thus it's up to the carriers to tell them what products they might want.
Microsoft Corp. (
), maker of the Windows Phone 7 smartphone operating system which Nokia uses, suffered badly from this scheme. Due in part to lacking outreach to carriers, most carriers who had Windows Phones
made no effort to sell them
, versus the Apple, Inc. (
) iPhones and Android flagship phones which they trumpeted to customers.
Of course, part of the problem might have been that they did not have a Windows Phone worth selling. Most hardware makers like Samsung Electronics Comp., Ltd. (
more demure designs
to Windows Phone, while saving their most eye-catching products for Android.
But Nokia changed that, when it launched the
eye-catching Lumia 900
. Thanks to a
second largest carrier
, AT&T, Inc. (
), customers began to hear about a "new" operating system -- Windows Phone.
Nokia can't keep up with cyan Lumia 900 demand. [©: Jason Mick/DailyTech LLC]
Nokia U.S. President Chris Weber confirms in a
, that sales of the Lumia 900 are so strong that Nokia is facing something it hasn't faced in a long time globally -- or perhaps ever in the U.S. -- it can't keep up with demand.
States Mr. Weber, "Demand has been outstripping supply for the first couple of weeks, and we've been working hard to rectify that. The demand for cyan [phones] is significantly outpacing supply. When you give people something different from a design perspective—colors, etc. —it really stands out, and consumers want that."
II. Nokia's Followup, PureView 808, Will Land Shortly in the U.S.
At last tasting success and eyeing a recovery in its post-Symbian era, Nokia isn't content to rest on that success. Mr. Weber confirms that the
Windows Phone variant
the PureView 808
will soon arrive in the U.S. He comments, "We'll figure out a way to make that available in the U.S. in the next couple of months."
The Nokia PureView 808 [Image Source: Nokia; Modifications: Jason Mick/DailyTech]
Mr. Weber says the early plan is to sell it unlocked to customers. The phone will be a HSPA+ design, compatible with AT&T's network.
If Nokia is wise, it will try to work out an arrangement with AT&T to feature the unlocked handset in AT&T stores.
Like the cyan Lumia 900 the PureView 808 is an eye-catching design. In a market full of bland, relatively uniform handsets, the PureView 808 is an exception to the rule. It's slender, but at its crest, a bulbous camera module rises up from the smooth back-face.
The camera is a 41 megapixel design, and the sensor itself is estimated to be 4-5x the size of the sensor found in the
Apple iPhone 4S
, one of the largest sensors in a currently available handset.
III. Verizon and Nokia Appear to be in Talks
But Nokia's fragile young sucess needs a key element to grow -- access to America's largest carrier Verizon Wireless. Verizon -- a joint venture between Verizon Communications Inc. (
) and Vodafone Group Plc. (
) -- has
warmed to the Windows Phone ecosystem
in recent months, surely taking note of AT&T's strong commitment and the distinctive new Nokia designs.
Mr. Weber states, "We're not making any announcements, but we understand the importance of Verizon and we're working hard to make that a reality."
[Image Source: Hot Cell Phones]
In other words, Nokia and Verizon are in talks -- not terribly surprising given that Verizon recently called Windows Phone a key "third ecosystem". Verizon's adoption of Android helped propel the platform from 1 percent market share in 2009 to roughly 50 percent of U.S. phone sales last year. Now it may give Windows Phone a similar boost.
The PureView 808 seems the most logical choice for an exclusive handset, given that it's Nokia's highest profile handset other than the Lumia 900, which can be safely assumed to be an AT&T exclusive for the time being. Even if Nokia could slide its way out of exclusivity with AT&T, it still is barely keeping up with that carrier's sales, so a Verizon Lumia 900 seems less likely than a Verizon PureView 808.
IV. Lumia 900 May Receive Windows Phone 8 Update
Now that Nokia is starting to see Windows Phone success, it must also beware burning bridges with its new customers. In that regard their was much alarm that the company
might be denying Lumia 900 an upgrade
Windows Phone 8 or "Apollo" as it's codenamed
In reality, this speculation may
Hardware-wise there's no clear reason why the Lumia 900 or PureView 808 would be incapable of handling the new operating system. And it's important to bear in mind that for all the rumors, Windows Phone 8 has not been officially announced by Microsoft. The only confirmation of any kind comes from third parties like Sprint Nextel Corp. (
) and Leap Wireless Internation, Inc.'s (
) carrier subsidy Cricket, both of whom expressed enthusiasm about the upcoming platform.
Windows Phone 8 is -- according to these rumors or leaks -- going to land in September or October.
Microsoft and Nokia are mum on the release. But Mr. Weber did give a comment that leaves hope that Nokia may provide an upgrade path for users. He comments, "Both Nokia and Microsoft understand the importance for consumers to keep their devices fresh and updated. Without any announcements being made, we're working to make sure people have fresh and updated experiences on any device they may have."
So if the time comes and Nokia denies customers an update, perhaps then its fair to grouse. But for now, Mr. Weber's words suggest that customers and potential buyers should follow the famous advice of
The Hitchhiker's Guide to the Galaxy
-- "Don't panic."
This article is over a month old, voting and posting comments is disabled
RE: Good for Nokia!
5/13/2012 6:10:51 PM
Maybe they toyed around with it. But they didn't get serious about competing until a few years ago. You might recall Ballmer chastising Apple for making their attempt with iPhone. He didn't think it was possible to compete in the market, and so MS didn't put much of an effort into it. Compare that to today when they're throwing hundreds of millions of dollars at Nokia, app developers, ads, not to mention making a user friendly phone OS. Clearly the MS effort 10 years ago vs the effort today are like the difference between a mole hill and a mountain or a misty shower and a monsoon.
RE: Good for Nokia!
5/14/2012 5:39:29 AM
So You're saying that Microsoft didn't think that Smartphones were going to be popular? Hmmm.
microsoft had about 15% of the phone OS market 4 years ago and now that they're lost the market they're going to throw money at it to make it a success, like the way that worked with the Zune, Tablet PC's, UltimateTV and Bing. Sure, this has Success written all over it.
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