NVIDIA Geforce 670 Launches, Targets AMD in the Mid-Range
May 10, 2012 6:13 PM
comment(s) - last by
Card outperform an $80 more expensive AMD GPU in power, gaming, and noise
Today NVIDIA Corp. (
) announced the third performance addition to its new
family of 28 nm GPUs (the 600 Series). Many were writing NVIDIA off when Advanced Micro Devices, Inc. (
) beat it to the market,
dropping Graphics Core Next (GCN)
on the market in January and then
fleshing its lineup out
in following months
I. Well-Positioned, Strong Performer
While AMD likely did gain from the head start, NVIDIA is ready to respond. Not only did the
GeForce GTX 680
decimate AMD in single-card performance, but now the GeForce GTX 670 has arrived to go toe-to-toe with the Radeon HD 7950 -- AMD's similar price offering -- and pull into a rough tie with the Radeon HD 7970, a card which commands $80 USD more today. When you throw in NVIDIA's GPU computing (CUDA) lead, it's in an excellent buy.
[Image Source: NVIDIA]
To be clear, an AMD price cut is all but certain. Diamond's card already
dropped to $450 USD
(still $50 USD more than the GTX 670) on Newegg.com, and
PowerCooler trimmed $20
off the MSRP. More cuts will likely follow in days to come.
But NVIDIA has certainly thrown down the gauntlet with its latest launch and will all but surely see strong sales.
The GeForce 670, decloathed. [Image Source: AnandTech]
If there's a weakness to be said for the
lineup it's that the company is still missing a low-to-mid range option, say a $300-$340 USD GeForce GTX 660. There's the ultra-high GeForce GTX 690 -- a dual-GPU card that launched at the end of April, there's the $500 flagship GTX 680, the high-end single die solution, and there's the new GTX 670. But the 28 nm
GK104 does not reach lower than $400 USD -- yet.
NVIDIA does have some other, lower end, GeForce 600 series cards that are shipping to OEMs, built on the general
format -- GK107, GK114, GK116, and GK119. But these aren't mass market cards and they're built on a 40 nm process and thus are bound to not enjoy as great power and temperature performance as their 28 nm kin.
That's the basic situation now let's look at the specs.
(Click to enlarge)
(1 "Real world" Power, Noise, and Temperature levels taken
courtesy of AnandTech
(2 Both GPUs are produced
on processes by Taiwan Semiconductor Manufacturing
Comp., Ltd. (
(Click to enlarge)
(Click to enlarge)
Well, the specs paint a pretty clear picture. The NVIDIA card is an exercise in efffciency -- it grows the transistor count much less than AMD and is quieter. It also holds a substantial lead in power during stressful scenarios like HD gaming. But even comparing to AMD, NVIDIA still arguably earns a win in these metrics. The AMD cards are a tiny bit warmer, but they're decibels louder (and remember, decibels are a logarithmic scale).
What's there to say about the GeForce GTX 670? It's a bit tardy, but now that it's here, it brings the heat and is priced to kill. It would be nice to see AMD get very aggressive in pricing to keep a step ahead of NVIDIA, but there are no guarantees.
If you want to dig more into individual game performance (
labels it as 80-120% of the Radeon HD 7970 in performance in assorted games), overclocking, or SLI, read the following reviews:
In-Depth (gaming + compute + overclocking)
1 -- basics
2 -- SLI
3 -- Palit card
4 -- ASUSTek card
Basic (gaming + overclocking)
Again, the GTX 670 is one mean machine and the perfect item for a gamer with a slightly higher budget, for whom the GTX 680 was a tad to rich for their blood.
NVIDIA earns a hearty congratulations for playing comeback kid and wowing with
. As we said with AMD's head-start, though, much depends on supply. It is crucial that NVIDIA deliver sufficient shipments. Fortunately, NVIDIA typically seems a bit ahead of the supply curve vs. AMD. So expect it to be in good shape, with mid-range to ultra-high end monopolized by GK104 for now.
This article is over a month old, voting and posting comments is disabled
5/13/2012 6:43:29 PM
You do realize that $218 in 1999 dollars is closer to $300 in today's dollars, right?
But I do agree that GPU prices have increased while memory and CPU prices have declined or remained constant. However, you have to remember than in 1999 we were running resolutions at best of 1600x1200 monitors and more like 1280x1024 for most of us. The games have gotten way more complex in polygon count as well as us wanting to play at higher resolutions. To make that happen at the ever increasing FPS we demand, a single $250 card is not going to cut it.
And I speak as one who is kicking himself plunking down $520 for an EVGA Superclocked 680 instead of waiting on the 670 where I could have saved $100 and given up less than 5% performance in most games.
"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
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