NVIDIA Geforce 670 Launches, Targets AMD in the Mid-Range
May 10, 2012 6:13 PM
comment(s) - last by
Card outperform an $80 more expensive AMD GPU in power, gaming, and noise
Today NVIDIA Corp. (
) announced the third performance addition to its new
family of 28 nm GPUs (the 600 Series). Many were writing NVIDIA off when Advanced Micro Devices, Inc. (
) beat it to the market,
dropping Graphics Core Next (GCN)
on the market in January and then
fleshing its lineup out
in following months
I. Well-Positioned, Strong Performer
While AMD likely did gain from the head start, NVIDIA is ready to respond. Not only did the
GeForce GTX 680
decimate AMD in single-card performance, but now the GeForce GTX 670 has arrived to go toe-to-toe with the Radeon HD 7950 -- AMD's similar price offering -- and pull into a rough tie with the Radeon HD 7970, a card which commands $80 USD more today. When you throw in NVIDIA's GPU computing (CUDA) lead, it's in an excellent buy.
[Image Source: NVIDIA]
To be clear, an AMD price cut is all but certain. Diamond's card already
dropped to $450 USD
(still $50 USD more than the GTX 670) on Newegg.com, and
PowerCooler trimmed $20
off the MSRP. More cuts will likely follow in days to come.
But NVIDIA has certainly thrown down the gauntlet with its latest launch and will all but surely see strong sales.
The GeForce 670, decloathed. [Image Source: AnandTech]
If there's a weakness to be said for the
lineup it's that the company is still missing a low-to-mid range option, say a $300-$340 USD GeForce GTX 660. There's the ultra-high GeForce GTX 690 -- a dual-GPU card that launched at the end of April, there's the $500 flagship GTX 680, the high-end single die solution, and there's the new GTX 670. But the 28 nm
GK104 does not reach lower than $400 USD -- yet.
NVIDIA does have some other, lower end, GeForce 600 series cards that are shipping to OEMs, built on the general
format -- GK107, GK114, GK116, and GK119. But these aren't mass market cards and they're built on a 40 nm process and thus are bound to not enjoy as great power and temperature performance as their 28 nm kin.
That's the basic situation now let's look at the specs.
(Click to enlarge)
(1 "Real world" Power, Noise, and Temperature levels taken
courtesy of AnandTech
(2 Both GPUs are produced
on processes by Taiwan Semiconductor Manufacturing
Comp., Ltd. (
(Click to enlarge)
(Click to enlarge)
Well, the specs paint a pretty clear picture. The NVIDIA card is an exercise in efffciency -- it grows the transistor count much less than AMD and is quieter. It also holds a substantial lead in power during stressful scenarios like HD gaming. But even comparing to AMD, NVIDIA still arguably earns a win in these metrics. The AMD cards are a tiny bit warmer, but they're decibels louder (and remember, decibels are a logarithmic scale).
What's there to say about the GeForce GTX 670? It's a bit tardy, but now that it's here, it brings the heat and is priced to kill. It would be nice to see AMD get very aggressive in pricing to keep a step ahead of NVIDIA, but there are no guarantees.
If you want to dig more into individual game performance (
labels it as 80-120% of the Radeon HD 7970 in performance in assorted games), overclocking, or SLI, read the following reviews:
In-Depth (gaming + compute + overclocking)
1 -- basics
2 -- SLI
3 -- Palit card
4 -- ASUSTek card
Basic (gaming + overclocking)
Again, the GTX 670 is one mean machine and the perfect item for a gamer with a slightly higher budget, for whom the GTX 680 was a tad to rich for their blood.
NVIDIA earns a hearty congratulations for playing comeback kid and wowing with
. As we said with AMD's head-start, though, much depends on supply. It is crucial that NVIDIA deliver sufficient shipments. Fortunately, NVIDIA typically seems a bit ahead of the supply curve vs. AMD. So expect it to be in good shape, with mid-range to ultra-high end monopolized by GK104 for now.
This article is over a month old, voting and posting comments is disabled
RE: I must be poor...
5/11/2012 1:45:51 AM
Its because this is a 100% biased Nvidia fanboy review of a video card. Soon as he claimed that the 680 decimated the 7970, I knew this was an Nvidia fanboy article. When the truth is, the 7970 kills the 680 in several games.
RE: I must be poor...
5/13/2012 6:33:14 PM
1) The 7970 and 680 trade blows. It doesn't "kill" the 680 in any game. It beats it in games like Crysis by 5-8 frames at 19x12. On the other hand, the 680 beats the 7970 by 8-10 frames in BF3 (and this card beats it smartly).
Also, the 680 was introduced $50 cheaper, and this 670 that is easily a 680 with minor tweaking is $80 cheaper after AMD dropped their price.
Finally, the 670/680 run cooler and use less power than the 7970 and have better driver support to boot, as is always the case with Nvidia vs. AMD.
But you go right on ahead and continue supporting the weaker card brand. Fangirl.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
Worth the Wait: NVIDIA's Kepler GTX Geforce 680 is New Graphics Market King
March 23, 2012, 12:00 AM
AMD Completes Its GCN Lineup With Impressive Mid-Range 7850/7870 Cards
March 5, 2012, 3:10 PM
AMD's 7700 Series Hopes to Conquer Budget End, Suffers From Poor Pricing
February 14, 2012, 9:32 PM
AMD Regains Single-GPU Performance Crown From NVIDIA, For Now
December 22, 2011, 2:07 PM
Next-generation 28nm GPUs Could Be 45 Percent Faster
November 4, 2011, 10:37 AM
5 Top Rated Printers for Home or Small Office
July 29, 2016, 10:44 PM
5 Excellent Cable Modems: Buy Your Own and Avoid Rental Fees
July 28, 2016, 8:44 PM
"Prepare to be Punished": Microsoft is Killing OneDrive With Cuts, Blames Users
November 3, 2015, 8:23 PM
Apple's New "Magic" Peripheral Line Packs High Tech, High Prices
October 13, 2015, 9:39 PM
Samsung Adds 2 TB 850 EVO, PRO SSDs for $800, $1000
July 7, 2015, 4:23 PM
Seagate Senior Researcher: Heat Can Kill Data on Stored SSDs
May 13, 2015, 2:49 PM
Most Popular Articles
Say Goodbye to Data Plans - Sprint and T-Mobile offer Unlimited Data
August 22, 2016, 6:12 AM
Lenovo vs. Asus vs. HP - Best Laptop Under $500.00
August 19, 2016, 4:00 AM
Uber - Everyone's Autonomous Car Driver?
August 20, 2016, 6:01 AM
Get Ready to wait in line – iPhone 7 due September.
August 18, 2016, 7:15 AM
5 Healthy and Creative ways to add Fiber to your Diet By Monique C. Bethell, Ph.D.
August 18, 2016, 7:43 AM
Latest Blog Posts
Coming Soon - Drones and Airports
Aug 24, 2016, 12:40 PM
SolarCity’s Gigafactory: A Milesone in Emerging Technology by Lily Emamian - 15 August 2016
Aug 15, 2016, 6:30 AM
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information