backtop


Print 39 comment(s) - last by superstition.. on May 14 at 12:33 AM

Card outperform an $80 more expensive AMD GPU in power, gaming, and noise

Today NVIDIA Corp. (NVDA) announced the third performance addition to its new Kepler family of 28 nm GPUs (the 600 Series).  Many were writing NVIDIA off when Advanced Micro Devices, Inc. (AMD) beat it to the market, dropping Graphics Core Next (GCN) on the market in January and then fleshing its lineup out in following months.  

I. Well-Positioned, Strong Performer

While AMD likely did gain from the head start, NVIDIA is ready to respond.  Not only did the GeForce GTX 680 decimate AMD in single-card performance, but now the GeForce GTX 670 has arrived to go toe-to-toe with the Radeon HD 7950 -- AMD's similar price offering -- and pull into a rough tie with the Radeon HD 7970, a card which commands $80 USD more today.  When you throw in NVIDIA's GPU computing (CUDA) lead, it's in an excellent buy.
GeForce 670
[Image Source: NVIDIA]

To be clear, an AMD price cut is all but certain.  Diamond's card already dropped to $450 USD (still $50 USD more than the GTX 670) on Newegg.com, and PowerCooler trimmed $20 off the MSRP.  More cuts will likely follow in days to come.

But NVIDIA has certainly thrown down the gauntlet with its latest launch and will all but surely see strong sales.

GeForce 670
The GeForce 670, decloathed. [Image Source: AnandTech]

If there's a weakness to be said for the Kepler lineup it's that the company is still missing a low-to-mid range option, say a $300-$340 USD GeForce GTX 660.  There's the ultra-high GeForce GTX 690 -- a dual-GPU card that launched at the end of April, there's the $500 flagship GTX 680, the high-end single die solution, and there's the new GTX 670.  But the 28 nm Kepler GK104 does not reach lower than $400 USD -- yet.

NVIDIA does have some other, lower end, GeForce 600 series cards that are shipping to OEMs, built on the general Kepler format -- GK107, GK114, GK116, and GK119.  But these aren't mass market cards and they're built on a 40 nm process and thus are bound to not enjoy as great power and temperature performance as their 28 nm kin.

II. Specs

That's the basic situation now let's look at the specs.

General1 2
(Click to enlarge)
General table
(1 "Real world" Power, Noise, and Temperature levels taken courtesy of AnandTech)
(2 Both GPUs are produced
 on processes by Taiwan Semiconductor Manufacturing Comp., Ltd. (TPE:2330).)

Cores
(Click to enlarge)Cores

Memory
(Click to enlarge)Cores

Well, the specs paint a pretty clear picture.  The NVIDIA card is an exercise in efffciency -- it grows the transistor count much less than AMD and is quieter.  It also holds a substantial lead in power during stressful scenarios like HD gaming. But even comparing to AMD, NVIDIA still arguably earns a win in these metrics.  The AMD cards are a tiny bit warmer, but they're decibels louder (and remember, decibels are a logarithmic scale).

III. Conclusions

What's there to say about the GeForce GTX 670?  It's a bit tardy, but now that it's here, it brings the heat and is priced to kill.  It would be nice to see AMD get very aggressive in pricing to keep a step ahead of NVIDIA, but there are no guarantees.

If you want to dig more into individual game performance (AnandTech labels it as 80-120% of the Radeon HD 7970 in performance in assorted games), overclocking, or SLI, read the following reviews:

In-Depth (gaming + compute + overclocking) Basic (gaming + overclocking) Again, the GTX 670 is one mean machine and the perfect item for a gamer with a slightly higher budget, for whom the GTX 680 was a tad to rich for their blood.

NVIDIA earns a hearty congratulations for playing comeback kid and wowing with Kepler.  As we said with AMD's head-start, though, much depends on supply.  It is crucial that NVIDIA deliver sufficient shipments.  Fortunately, NVIDIA typically seems a bit ahead of the supply curve vs. AMD.  So expect it to be in good shape, with mid-range to ultra-high end monopolized by GK104 for now.

Sources: NVIDIA, AnandTech



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

I must be poor...
By MonkeyPaw on 5/10/2012 7:12:32 PM , Rating: 5
Since when is a $400 graphics card considered "mid-range"?




RE: I must be poor...
By StevoLincolnite on 5/10/2012 7:59:19 PM , Rating: 2
I never considered the 470, 570 or the 670 to be mid-range parts, I personally think that's relegated to the 460, 560 and 660 parts.

But hell... This generation is so over-priced. I have zero desire to upgrade from my 2x 2gb Radeon 6950's unlocked into 6970's.
Maybe next year. With sane pricing! I only spent $250 for my 6950's each, I honestly expected a larger performance increase than what we got with the move from 40nm to 28nm.


RE: I must be poor...
By spread on 5/10/2012 11:06:54 PM , Rating: 2
I bought a 6950 for $200ish and I consider that around mid range.

A $400 card being mid range? Did I miss a decade of inflation? That's messed up.


RE: I must be poor...
By tcool93 on 5/11/2012 1:45:51 AM , Rating: 4
Its because this is a 100% biased Nvidia fanboy review of a video card. Soon as he claimed that the 680 decimated the 7970, I knew this was an Nvidia fanboy article. When the truth is, the 7970 kills the 680 in several games.


RE: I must be poor...
By Nfarce on 5/13/12, Rating: 0
RE: I must be poor...
By macca007 on 5/12/2012 2:03:48 AM , Rating: 2
Since the release of the 690GTX lol
$400 card is just about budget now not midrange.
Come live where I am(Australia land of the tech rip off merchants), The new 690GTX is AU$1599 high end

680 card is AU$675 mid range

670 card is AU$479 budget


"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki