Star Wars: The Old Republic Lost 25% of Its Subscribers
May 11, 2012 9:25 AM
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Subscriber loss surprised some
There a lot of people in the gaming and Star Wars communities, and they were really excited when EA announced about a year ago that it was investing
into a Star Wars themed MMORPG. That game launched as Star Wars: The Old Republic and racked up a large number of users very quickly. It appears that the popularity of the game may be cooling.
According to EA, the game had 1.3 million subscribers at the end of April. At the end of February, the game had 1.7 million subscribers. The reduction coincides with the game's launch in the Asia-Pacific region. Star Wars: TOR comes with a free month subscription so some subscriber fall off was expected shortly after the launch, but the number of losses has surprised many.
EA maintains that the subscriber drop-off is consistent with its projections. Subscriber losses being consistent still didn't prevent EA's shares from dropping as much as 10% in after-hours trading. According to EA interim CFO Peter Moore, "a substantial portion of the decrease [was] due to casual and trial players cycling out of the subscriber base, driving up the overall percentage of paying subscribers."
Casual gamers tend to drop out and stop playing when their free month subscription is over. EA is talking about plans to keep paying customers paying with character expansions and more. EA CEO John Riccitiello counters that the MMORPG is one of the company's top 10 profitable titles.
"It's a business contributor, while important, is not as important as Medal of Honour or Battlefield or FIFA or Madden or The Sims or SimCity," he said.
Many think competition in the MMORPG sector will only get more intense with the announcement that The Elder Scrolls Online is coming next year.
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5/12/2012 9:12:08 PM
I was an avid WOW player for 4 years, got glad every season, loved to do raids. Up until cata, after cata i just left it. I anticipated SWTOR to be a very good game considering the time it was being released. SWTOR felt like a single player game with MMO side areas. After 50 you grind 24/7 in crap warzones with no real reason to win them, because if you lose you almost reap the same reward for winning.
SWTOR is a bore, the game is dedicated to star wars fans. Which is fine, i can see the customers they target. But no rated warzones after they lied about 1.2 saying ranked warzones were being implemented then the day before 1.2 releases they removed ranked warzones out of the patch.. My entire guild quit within 1 day. Ability delay, where the animation takes precedence over the actual ability is terrible. Bugs in every patch, bugs in end-game PVE. Bosses despawning for no reason.
Diablo 3 is the shining light, bioware failed horribly. Their statement of "casuals leave after their 30 day mark" is pure ignorance. Casuals are what fed the game to 1.7 mill subs, the hardcore players are going back to WOW or awaiting d3.
"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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