Star Wars: The Old Republic Lost 25% of Its Subscribers
May 11, 2012 9:25 AM
comment(s) - last by
Subscriber loss surprised some
There a lot of people in the gaming and Star Wars communities, and they were really excited when EA announced about a year ago that it was investing
into a Star Wars themed MMORPG. That game launched as Star Wars: The Old Republic and racked up a large number of users very quickly. It appears that the popularity of the game may be cooling.
According to EA, the game had 1.3 million subscribers at the end of April. At the end of February, the game had 1.7 million subscribers. The reduction coincides with the game's launch in the Asia-Pacific region. Star Wars: TOR comes with a free month subscription so some subscriber fall off was expected shortly after the launch, but the number of losses has surprised many.
EA maintains that the subscriber drop-off is consistent with its projections. Subscriber losses being consistent still didn't prevent EA's shares from dropping as much as 10% in after-hours trading. According to EA interim CFO Peter Moore, "a substantial portion of the decrease [was] due to casual and trial players cycling out of the subscriber base, driving up the overall percentage of paying subscribers."
Casual gamers tend to drop out and stop playing when their free month subscription is over. EA is talking about plans to keep paying customers paying with character expansions and more. EA CEO John Riccitiello counters that the MMORPG is one of the company's top 10 profitable titles.
"It's a business contributor, while important, is not as important as Medal of Honour or Battlefield or FIFA or Madden or The Sims or SimCity," he said.
Many think competition in the MMORPG sector will only get more intense with the announcement that The Elder Scrolls Online is coming next year.
This article is over a month old, voting and posting comments is disabled
RE: Not Just Casual
5/11/2012 5:48:55 PM
That's because even WoW was designed for hardcore players, the hardcore Diablo 2/warcraft lore player base, as well as hardcore players from other MMO's like everquest. It was blizzard's fanbase that pulled in more casual gamers which pulled in more casual gamers which made WoW what it is today.
Just consider this: Vanilla WoW, took 3 weeks to level to max level from scratch. I did it in TBC in ~2 weeks. In wrath, i leveled a char to 80 under a week. Casual players don't have alot of time to spend, so the feeling of progression has to happen faster to retain attention.
Because of the casual gamer market being so much larger then the hardcore gamer's market (by atleast 6 fold at this point), everybody started designing for this market and trying to copy WoW's succes. This has lead to an oversaturation of the market. Now with the free to play model being accepted, subscription MMO's will simply die out or return to everquest proportions (<1 million), since that is the size of the hardcore gamer market. If they aren't designed for this market, they will simply die out. SWTOR went for this model too late, had they launched 5 years ago it would've been a roaring succes.
The negative of this is the hardcore gamer market has been fragmented to such a degree that it's hard to count on anything above 100,000 hardcore players, and thus for me to have a good game in any game. Though planetside 2 is a small beacon of light in the future. I can still remember the 250vs250vs200 battle i once fought in 1, and that's a decade ago now (go try that in WoW. Exactly. That's why i bitch).
"We are going to continue to work with them to make sure they understand the reality of the Internet. A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
EA Invests $80M in Star Wars MMO Development
May 6, 2011, 6:47 PM
Windows 9 Will Merge Windows, Windows Phone, Windows RT in 2015
July 23, 2014, 3:33 PM
First Public Beta of OS X Yosemite Coming July 24
July 23, 2014, 11:08 AM
Google Promises to Fix 4-year-old Chrome Browser Battery Draining Bug
July 18, 2014, 9:16 AM
Microsoft to Cut 18,000 Employees, Phase Out Nokia X Android Smartphones
July 17, 2014, 9:03 AM
Quick Note: Nokia Devices Now Receiving Windows Phone 8.1 Update
July 15, 2014, 10:42 AM
Windows 9's Metro Start Menu Nears, Images Leak of Newest Build
July 14, 2014, 12:02 PM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
Toyota Scientist: Autonomous Vehicles May Lead to Increased Fuel Consumption, Pollution
July 18, 2014, 2:42 PM
Motorola Moto G Successor Reportedly Uncovered, Moto X Discounted by up to $75
July 21, 2014, 1:11 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information