backtop


Print 56 comment(s) - last by Ashley001.. on May 15 at 4:07 AM

Subscriber loss surprised some

There a lot of people in the gaming and Star Wars communities, and they were really excited when EA announced about a year ago that it was investing $80 million into a Star Wars themed MMORPG. That game launched as Star Wars: The Old Republic and racked up a large number of users very quickly. It appears that the popularity of the game may be cooling.
 
According to EA, the game had 1.3 million subscribers at the end of April. At the end of February, the game had 1.7 million subscribers. The reduction coincides with the game's launch in the Asia-Pacific region. Star Wars: TOR comes with a free month subscription so some subscriber fall off was expected shortly after the launch, but the number of losses has surprised many.
 
EA maintains that the subscriber drop-off is consistent with its projections. Subscriber losses being consistent still didn't prevent EA's shares from dropping as much as 10% in after-hours trading. According to EA interim CFO Peter Moore, "a substantial portion of the decrease [was] due to casual and trial players cycling out of the subscriber base, driving up the overall percentage of paying subscribers."
 
Casual gamers tend to drop out and stop playing when their free month subscription is over. EA is talking about plans to keep paying customers paying with character expansions and more. EA CEO John Riccitiello counters that the MMORPG is one of the company's top 10 profitable titles. 
 
"It's a business contributor, while important, is not as important as Medal of Honour or Battlefield or FIFA or Madden or The Sims or SimCity," he said.
 
Many think competition in the MMORPG sector will only get more intense with the announcement that The Elder Scrolls Online is coming next year. 

Source: BBC



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: I boycott EA
By Sazabi19 on 5/11/2012 11:46:27 AM , Rating: 2
I would love to as well... but I LOVE my BF series. I pretend in my head that it is all DICE that created BF and that EA doesn't have it's dirty paws on it. *fantasy* :D


RE: I boycott EA
By tayb on 5/11/2012 1:32:57 PM , Rating: 2
I loved Battlefield as well but I will not buy EA titles. Not one. I wanted to play Mass Effect 3 very badly but I did not buy it and I will not buy it.


"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki